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Director of Marketing
Mixt SAN FRANCISCO, CA
$172k-217k (estimate)
Other 4 Months Ago
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Mixt is Hiring a Director of Marketing Near SAN FRANCISCO, CA

Job Details

Job Location: MG Corporate - SAN FRANCISCO, CA
Salary Range: $130,000.00 - $180,000.00 Salary/year
Job Category: Marketing

We are a growing restaurant group headquartered in downtown San Francisco that owns and operates MIXT — a pioneering, fast-casual restaurant concept currently located in the Bay Area, Los Angeles, Arizona, and Texas. Since 2006, we’ve been showing the world the way to salad. We believe in fresher ingredients combined in more thoughtful ways, the coexistence of flavor and health, casual meals that are crave-able and memorable, and food that connects the growers, makers, and enjoyers. We love our team and are united by our purpose to be a force for positive change in our world and our deep passion for good food. If you share these values and are looking for a company where you can: be innovative, be part of a fun and hardworking team, and be a shaper of the future of better eating, we are the right fit for you!

We are looking for a Director of Marketing and Brand who knows how to: build significant brand awareness, tell awesome stories, inspire amazing design, dig into performance analytics, test and learn about emerging marketing channels, lead team members, and strategize to create the long-term marketing vision for the brands. This position reports to the CEO.

 

Responsibilities:

  • Lead and direct all aspects of the company’s marketing and brand development

  • Develop and execute comprehensive marketing plans for MIXT, Split, catering programs, and new lines of business (we are very entrepreneurial and always creating)

  • Manage all marketing facets: digital channels, digital advertising, email, social media, messaging and story development, copywriting, website design, public relations, in-store experience, partnerships and collaborations, guest loyalty, and other areas to be determined by you

  • Lead all aspects of new restaurant marketing: in-store, opening buzz and awareness creation, long-term field marketing programs specific to the location, and activities to drive sales to the restaurants as needed

  • Critically analyze and report on the impact of each marketing channel

  • Lead design and development of digital and physical marketing materials and collateral

  • Build a high-functioning marketing team: recruit, onboard, and manage all marketing team members (team to grow as needed)

  • Thoroughly understand our customers and what resonates with him/her/them and share any learnings or perspectives with the team

  • Seek and explore opportunities to attract more customers and grow our brands

  • Embrace the entrepreneurial culture internally with team members and externally with vendors and partners; take risks and learn

  • Champion consistent application of our vision, values, culture, and operating principles

  • Consistently achieve/exceed both short and long-term company financial objectives by responsibly growing restaurant sales through awareness and increased guest visits

  • Provide leadership to direct reports with a hands-on approach, and ensure effective engagement to reinforce a culture of collaboration, trust, and open communication

  • Create an environment that provides direction and promotes continuous learning and development, with the ability to nurture and retain valued team members

  • Anticipate industry trends and continually evaluate the company’s strengths, weaknesses, opportunities, and threats to help improve overall company performance

  • Actively update the executive team and board of directors, manage an annual marketing budget, and help to set overall company strategy

 

Required Qualifications/Qualities:

  • BA/BS degree

  • 10 years of experience in marketing for a consumer brand (ideally DTC healthy lifestyle or food)

  • Deep passion for food and healthy lifestyle

  • Ability to thrive in a fast-paced, rapidly changing, “get it done” environment

  • Highly organized and willing to learn, be curious, and open to new challenges

  • Ability to work at both strategic and tactical levels – a hands-on, team player

  • Data-driven decision maker who can perform analyses that deliver actionable insights

  • Outstanding attention to detail from start to finish

  • Ability to bring creative ideas to the table and strong design aesthetic

  • Good judgment, versatility, flexibility, and a strong work ethic

 

What to Expect:

  • Start-up vibe

  • Hustle

  • Constant evolution

  • Good people

  • Obsession

  • Risk. Pivot. Innovate. Grow.

  • Challenge and reward

Websites:

www.mixt.com

www.spliteats.com


Job Summary

JOB TYPE

Other

SALARY

$172k-217k (estimate)

POST DATE

12/03/2023

EXPIRATION DATE

05/18/2024

WEBSITE

media-mixt.com

HEADQUARTERS

Thailand

SIZE

<25

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If you are interested in becoming a Director of Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director of Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

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A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.

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A Marketing Director reports to the Chief Marketing Officer.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director of Marketing jobs

The director of marketing generally has at least five to 10 years of applicable experience.

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Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.

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Experience with digital marketing forms such as social media marketing and content marketing, required.

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Step 3: View the best colleges and universities for Director of Marketing.

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