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Luma Health
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Director, Product Marketing
Luma Health Nashville, TN
$154k-196k (estimate)
Full Time | IT Outsourcing & Consulting 2 Weeks Ago
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Luma Health is Hiring a Remote Director, Product Marketing

WE'RE LUMA HEALTH.

Needing healthcare can be hard — getting care shouldn’t be.

We built Luma Health because we are all patients. We believe it should be easy to see and connect with our doctor. To get the care we need, when we need it.

So, we’ve created solutions to fix this problem. Our technology makes messaging easier, scheduling appointments more efficient, and it modernizes care delivery from beginning to end.

Director, Product Marketing

 What YOU will do at Luma Health

  • Create alignment across sales, product, engineering, and marketing functions to understand the product strategy, and develop messaging frameworks that support value drivers and customer stories.
  • Lead the planning and launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan.
  • Partner with Director of Marketing Communications and Content team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer’s journey.
  • Be the expert on our buyers across all segments. Help to refine our target market, refine our ICP, and persona definitions.
  • Develop the “voice of customer” playbook and leverage it to inform messaging and product education.
  • Support the development and delivery of speaking engagements that evangelize our products and offerings across our target markets
  • Maintain knowledge of the industry and competitive landscape. Be an expert on our partners and competition, and how they are positioned.

Who You Are

  • 10 years of experience in product marketing for B2B organizations (SaaS and/or healthcare experience preferred).
  • Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals
  • Experience creating compelling corporate messaging. Passion and curiosity about the customer and developing value-driven messaging and content.
  • Experience collaborating effectively with product, sales, and customer success to achieve results.
  • Superior communication, presentation and interpersonal skills.
  • Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations (ideally in healthcare).
  • Experience managing and researching product positioning and competitive analysis.
  • Organized, detail-oriented, and motivated team player with a positive attitude.
  • Ability to work in a fast-paced team environment.

We Take Care of You!

  • Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
  • Work Life Balance
  • Flexible Time Off
  • Wellness Programs
  • Discounted Perks
  • 401(k) and Company Equity

Don’t meet every single requirement? At Luma Health we are dedicated to building an inclusive workplace. If you’re excited about this role but your past experience doesn’t align with every qualification in the job description, we encourage you to apply. You may be just the right candidate for this or other roles.

Luma Health is proud to be an Equal Employment Opportunity and Affirmative Action employer. We believe in order to thrive, businesses need a diverse team and leadership. We welcome every race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. Everyone is welcome here.

Come join us if you want to make a difference in health care.

Please note that you will never be asked to submit payment or share financial information to participate in our interview process. All emails from Luma Health will come from "@lumahealth.io" email addresses. Any emails from other email addresses are scams. If you suspect that you've been contacted by a scammer, we recommend you cease all communication with the scammer and contact the FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you've received from Luma Health recruiting, forward it to careers@lumahealth.io.

Job Summary

JOB TYPE

Full Time

INDUSTRY

IT Outsourcing & Consulting

SALARY

$154k-196k (estimate)

POST DATE

04/13/2024

EXPIRATION DATE

06/29/2024

WEBSITE

lumahealth.io

HEADQUARTERS

SAN FRANCISCO, CA

SIZE

100 - 200

FOUNDED

2015

CEO

ADNAN IQBAL

REVENUE

<$5M

INDUSTRY

IT Outsourcing & Consulting

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Luma Health
Remote | Full Time
$55k-84k (estimate)
1 Month Ago

The job skills required for Director, Product Marketing include Product Marketing, B2B, Alignment, Customer Success, Marketing Communications, Product Strategy, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Product Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Product Marketing. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Director, Product Marketing positions, which can be used as a reference in future career path planning. As a Director, Product Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Product Marketing. You can explore the career advancement for a Director, Product Marketing below and select your interested title to get hiring information.

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If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Director Product Marketing job description and responsibilities

Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

03/28/2022: Duluth, MN

The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.

04/25/2022: Paramus, NJ

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

04/28/2022: New Britain, CT

The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.

05/21/2022: Las Vegas, NV

Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.

05/01/2022: Chillicothe, OH

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director Product Marketing jobs

Create clear standards for quality management.

03/19/2022: Appleton, WI

Empathy & the ability to connect with customers on different levels.

04/04/2022: Des Moines, IA

Strategic planning & business skills.

05/31/2022: Long Beach, CA

Reporting on product marketing success.

04/19/2022: Rochester, MN

Seek out opportunities to become a role model or mentor.

04/26/2022: Idaho Falls, ID

Step 3: View the best colleges and universities for Director Product Marketing.

Butler University
Carroll College
Cooper Union
High Point University
Princeton University
Providence College
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