``Department: Marketing Department of LifePro Financial

Position Title: Marketing Coordinator

Reports to: Senior Marketing Coordinator

Essential Job Function: The Marketing Coordinator at LifePro is a remarkable opportunity to help manage marketing initiatives for both LifePro and our customers (independent financial professionals around the country). Each campaign managed by the Marketing team includes video recording and editing, emails, content creation, web design, and/or paid advertising. Most of your time will be spent interacting with the Marketing and IT Teams (CreativITy), creating promotional calendars, determining initiatives, and being responsible for developing and implementing both organic and paid traffic campaigns. This position is an incredible opportunity for you to expand your marketing career and experience in all aspects of the marketing industry, including copywriting, graphic design, video production, digital marketing, and conversion optimization.

Primary Responsibilities:

· Write and design persuasive marketing copy consistent with LifePro’s corporate brand guidelines that promote LifePro’s events, products, and services.

· Create and implement marketing collateral including, video production, emails, ad design/copy, web design/copy, needed before, during, and after events.

· Monitor and measure results of marketing campaigns such as costs, click-through rates, and registrations plus analyze data to optimize and increase ROI.

· Execute organic and paid traffic strategies that generate leads for LifePro’s sales division and our customers.

· Manage LifePro’s communication platforms including Facebook Ads, Google AdWords, LinkedIn and internal email marketing software system.

· Assist in creating, recording, and editing Money Script Monday™; a weekly video series about life insurance, annuities, and investments.

· Collaborate weekly with the CreativITy team to provide creative solutions and advance projects.

Qualifications:

• 1-3 years of relevant marketing experience
• Bachelor’s Degree in Marketing, Communications, Advertising, or related degree preferred
• Detail-oriented and a strong communicator/collaborator
• Strong project management skills (we do not micromanage)
• Must have great and can-do attitude
• Must excel at writing persuasive copy
• Proficient knowledge in paid traffic sources, including Facebooks Ads and Google Adwords
• Proficient knowledge of Adobe Suite including Photoshop, InDesign, Premier Pro and Illustrator
• Working knowledge of DSLR camera
• Working knowledge of HTML

Core Competencies:

· Positive Attitude – Attitude is everything. Ability to effectively communicate with representatives, regulatory agencies, and customers, and to do so in a courteous manner

· Strong Analytical Mindset- You must have the ability to think outside the box and understand that sometimes there are many solutions to one situation. Being able to dig deeper into a situation is a must.

· Project Management – You must be able to work independently and manage multiple projects, while maintaining your composure. An ideal candidate is well organized, possesses excellent attention to detail, and can multi-task without becoming overwhelmed.

· Team Player – Although you will be working independently, you will be a part of a team, as well as the LifePro team as whole. An ability to be able to draw on and respect the knowledge of others, as well as offer constructive feedback yourself is a must.

· Reliable and Dependable – Our perfect candidate is one that can be at work on time every day. We expect you to have a personal life outside of the office yet be able to be focused 100% to our business inside of our work hours.

Compensation:

· Base salary: $43k-46k yearly

· Performance bonus:

• LifePro Production
• Event Attendance
• Based on live and online events obtaining the # of attendees goal
• Online events multiply 1.2 variable by number of attendees
• Live events multiply 8.5 by attendees
• Monthly total divided by 5

· Employee benefits: Medical, dental, vision insurance, 401k and Life insurance

· Paid Time Off

Location: 11512 El Camino Real, Suite 100, San Diego, CA 92130`Duties```
- Develop and implement marketing strategies to promote our products and services
- Create engaging content for various marketing channels, including social media, website, and email campaigns
- Conduct market research to identify trends and opportunities for growth
- Monitor and analyze marketing performance metrics to track the effectiveness of campaigns
- Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with business goals
- Manage and update company website content using WordPress or similar platforms
- Assist in the planning and execution of marketing events and trade shows
- Support the sales team by providing marketing materials and collateral

```Qualifications```
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in digital marketing, social media management, or related roles
- Strong copywriting skills with the ability to create compelling content for different marketing channels
- Proficiency in using Google Analytics or similar tools to analyze campaign performance
- Familiarity with e-commerce platforms and strategies for driving online sales
- Knowledge of Adobe Creative Suite (Photoshop, Illustrator) for creating visual assets
- Experience with product management and understanding of customer needs and preferences
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams
- Strong analytical skills with the ability to interpret data and make data-driven decisions

Note: Sales experience or knowledge of performance marketing techniques is a plus.

This is an exciting opportunity for a motivated Marketing Coordinator to join our team. If you are passionate about digital marketing, have a creative mindset, and enjoy working in a collaborative environment, we would love to hear from you. Apply now!

Job Type: Full-time

Pay: $43,000.00 - $46,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person