Description
Position Summary:
RMD Group is searching for an energetic and highly motivated Marketing Coordinator to work closely with the Marketing Manager & Director of Marketing. You will play an important role in supporting our department, allowing us to continue to meet the needs of our venues & focus on driving revenue. You'll contribute to the execution of marketing strategies for multiple restaurant concepts, RMD Group, and RMD Group Events.
Type : Hourly, Part-time
Pay scale : $20.00-$26.00/hr
Position Type:
This role is currently listed as a part-time position with future full-time potential based on business needs & individual availability.
Duties and Responsibilities:
Content Creation

• Create original & engaging content - Instagram Reels, Instagram Stories, photos for social media, etc.
• Capture social media marketing content in the venues & at select offsite events

Copywriting

• Write and edit marketing messaging for various channels including email, social, website, print advertising and collateral while maintaining the proper brand voice.

Customer Review Sites & Directories

• Manage online directories and update with new call to action buttons, information, and photos.
• Weekly audits and updates for TripAdvisor, Yelp, Apple Maps, Google My Business, etc.

Email Marketing

• Execute email campaigns as directed by Marketing Manager
• Maintain & update subscriber database.
• Support the Marketing Manager in pulling campaign analytics monthly.

Influencer Program

• Works with Marketing Manager to identify potential influencer collaborations.
• Coordinate influencer hostings at venues.
• Update influencer database.
• Analytical reporting of collaboration metrics

Market Analysis

• Undertake continuous analysis of market competition.
• Stay up to date on new technology, trends, and best practices.

Project Management

• Efficiently manage marketing projects with diligent follow up at the venue and corporate level to ensure projects get done within the deadline.
• Manage and facilitate marketing tasks within Basecamp for new promotions, special events, or marketing campaigns.
• Facilitate content and assets to internal team and outside partners.
• Provide various marketing admin needs.

Promotions

• Contribute to brainstorming & planning sessions regarding promotions, events, and campaigns that drive incremental revenue and/or heavy brand awareness.
• Assist in managing implementation & ongoing success of all marketing promotions.
• Support Marketing Manager in gathering data for reporting

Public Relations

• Support the Director of Marketing & Marketing Manager's public relations initiatives

Social Media

• Responsible for overall social media management - Platforms currently include (but are not limited to) Instagram & Facebook
• Responsible for answering guest DMs and comments across social platforms.
• Assist the Marketing Manager in managing an ongoing content calendar.
• Manage social community and deploy growth tactics to continually expand social reach.
• Research competitors & stay up to date on social trends, platform changes and new tools.

WordPress Websites

• Help implement SEO strategy across all RMD websites

What We're Looking For:

• You must be local to San Diego. Some work will require to physically be present at the venues & occasional content creation/marketing support will take place on nights or weekends.
• Since this is currently a part-time role, we understand you have other commitments. We ask that you're able to commit to a recurring weekly schedule so that we can assign tasks, schedule meetings, etc. You will report in person & co-work with the Director of Marketing and Marketing Manager on a weekly basis.
• Bachelor's degree in marketing or related field preferred. If you're currently enrolled in college level marketing classes and excited about this opportunity, we encourage you to still apply.
• Preferred 1-3 years of Marketing experience. Restaurant experience is a plus.
• Excellent verbal and written communication skills with proofreading & copywriting experience.
• Detail oriented. Ability to manage multiple projects simultaneously, prioritize assignments, and meet deadlines in a fast-paced environment.

• Someone who knows how to manage their time & meet deadlines. Someone who takes initiative & comes up with solutions to keep a project on track when issues arise - before the deadline.
• Knowledge of digital media platforms and their native analytic dashboards & reporting tools.

• Ability to work productively, both independently and collaboratively with others.
• Proficient in Microsoft Suite (Word, Excel, Teams, SharePoint) and Asana.

What We Offer:

• A collaborative & hands-on learning environment where you'll be a part of our team, surrounded by marketing & hospitality experts.
• A team of individuals committed to both personal & company growth. While grabbing lunch, we're talking about the latest TikTok trends, AI regulation legislation, the most recent GirlBoss newsletter, new promotional ideas to drive revenue on Tuesdays, and our personal goals for the month.
• An opportunity to be a part of a venue opening team with our newest property, Rustic Root Solana Beach, opening this summer.
• The ability to continue to add real-life examples to your portfolio/work experience. We want you to be proud of what you accomplish here and encourage you to promote your role & completed projects.
• Employee discounts at RMD properties - Huntress, Lumi, Rustic Root, and Swing Social.

• Team development, education, and appreciation events throughout the year.

Physical Requirements:

• Must be able to sit, stand, walk for up to 8 hours at a time
• ABOUT RMD Group
  RMD Group was formed by three partners who had a passion for hospitality and creating unforgettable experiences. For over a decade, RMD has been a driving force in the industry, creating some of San Diego's most successful and exciting concepts including Rustic Root, Huntress, Lumi, Side Bar and FLUXX. In addition, the group works with a thriving portfolio of hospitality and lifestyle concepts that include Ballast Point Brewing and Hard Rock Hotel's Float and 207. RMD brings extensive expertise in all areas of consulting including design, development, and management, plus a talented team of industry leaders that continue to elevate guest and client experience in San Diego and beyond.