Overview

Great Day Improvements - Marketing Manager - Direct Response

As the Marketing Manager, you will be responsible for partnering with the VP of Marketing to strategize, deploy, and analyze the media strategy for two brands under the Great Day Improvements umbrella. You should have experience in direct response marketing and possess the ability to analyze data and make decisions and glean insights through data analysis. Also, the Marketing Manager will track a number of key performance indicators (KPI’s), including Cost per Opportunity (CPO), Response Rates, and Cost of Marketing (COM%), among others. You will be responsible for making recommendations on media spend, with a focus on Print, Direct Mail, DRTV, Digital (PPC and Social) and Email marketing.

Marketing Manager will be an individual contributor during the time of hire, but that may change as business needs shift.

Responsibilities

• Partner closely with the VP of Marketing to strategize local media plans with a goal of generating leads and revenue
• Continuously monitor results by market and help identify areas of growth and opportunity
• Assist in the development of action plans/strategies to improve KPIs and drive a more efficient marketing plan
• Brainstorm and present solutions when goals and objectives are not being met
• Identify and collaborate with agency partners in the production and delivery of marketing and campaign materials
• Continually refine and enhance marketing initiatives using market research and data-driven insights.
• Monitor response rates, track performance metrics, and conduct A/B testing to optimize campaign effectiveness
• Collaborate with other brands within the GDI umbrella to align direct marketing efforts with broader organizational goals
• Ensure all direct response marketing activities comply with relevant regulations and best practices
• Manage spend to ensure efficiency of ROI
• Provide regular reports and updates to VP of Marketing; highlighting campaign performance and key insights

Qualifications

• Minimum of 7 years of experience in Marketing and Media strategy, with a minimum of 5 years of Direct Response Marketing experience
• Bachelor’s degree in Marketing or related field. MBA/Master’s degree a plus
• Ability to analyze date and make decisions based on trends
• Excellent organizational and leadership skills with a problem solving ability
• Strong attention to detail
• Proficient in MS Office, particularly in both PowerPoint and Excel

We Offer:

· Competitive pay

· Medical, dental and vision insurance

· Disability insurance

· Health savings account with company contribution

· Health and dependent care flexible savings accounts

· Company-paid life insurance

· 401K with company contribution

· Employee assistance plan

· Employee discount program

· Paid vacation

About Great Day Improvements, LLC

Great Day Improvements is a vertically integrated, direct-to-consumer provider of branded premium building products, including Patio Enclosures brand sunrooms and screen rooms; Stanek brand windows and patio doors; Apex Energy Solutions energy efficient windows and doors; and Hartshorn Custom Contracting pool enclosures and lanais. In the last 5 years, Great Day Improvements has more than quadrupled in size and footprint, expanding its workforce to over 740 employees across 62 metropolitan markets throughout the United States. The company has been named to REMODELING Magazine’s 550 List and Qualified Remodeler’s Top 500 List, and is among Inc. Magazine’s fastest growing private companies. Great Day Improvements has an excellent reputation with an A rating from the BBB and an overall Google rating of 4.5 with over 2,300 reviews. To learn more, visit www.patioenclosures.com, www.stanekwindows.com, www.greatdayimprovements.com, www.hccscreens.com www.apexenergygroup.com

GDI is an Equal Employment Opportunity Employer

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