Overview

The Digital Marketing Manager (DMM) is a strategic and analytical marketing professional who will play a key role in driving our clients' success across paid search, programmatic display, video, native, and social media channels. You will be responsible for planning, executing, and optimizing paid search campaigns, so strong paid search skill are required for this position.

You will also support other paid digital media channels, collaborating with internal teams to develop and manage data-driven campaigns across the entire paid media landscape.

The Digital Marketing Manager (DMM) will work within the Strategy Team. The DMM is also responsible for implementing meaningful measurement strategies that align with client objectives; produce KPI dashboards using Looker Data Studio or other BI tools and deliver routine, cross channel reporting with actionable insights.

The DMM will also support strategy and account staff in conducting audience research, segmentation, social listening and related analysis, leveraging open source data as well as 3rd party planning tools and resources available on a subscription basis.

You will also collaborate with the agency finance team to reconcile media spend across different client budgets.

Responsibilities

Management of Google Ads

• Campaign planning, setup, execution, management and reporting
• Audience/Keyword Research
• Weekly Account Optimizations
• Negative keyword management
• Conversion Optimization (analyze account performance and execute weekly campaign edits)
• Monitor and manage campaign pacing and budget utilization according to plan

Programmatic Campaign Management

• Plan, build and optimize campaigns and manage approved budgets
• Manage campaigns on prominent channels: Display, YouTube, Native
• Campaign Optimization (analyze account performance and execute weekly campaign edits)

Social Media Campaign Management

• Plan, build and optimize campaigns and manage approved budgets
• Manage campaigns on all major social channels: Facebook, Instagram, LinkedIn
• Campaign Optimization (analyze account performance and execute weekly campaign edits)
• Monitor and manage campaign pacing and budget utilization according to plan

Agency Corporate Responsibilities:

• Agency Representative in the Community – Member of clubs and organizations and propagation of the business and advertising communities.
• Agency Growth – Consistently support growth opportunities with current and prospective clients.
• Agency Commitment – Demonstrate loyalty to the agency and undertake non-account-related agency tasks/functions for the good of the agency.
• Agency Culture – Demonstrate agency core values: curious, creative and courageous
  • Curious: We never stop learning or exploring.
  • Creative: We light up the room with engaging imagination.
  • Courageous: We are fearless and are up for any challenge.

Qualifications

• Experience in working within a marketing/business intelligence environment
• Strong intuitive analytical ability to produce campaign performance and audience segmentation analysis, using data from multiple sources (digital campaigns, web analytics, 1st and 3rd party data, social data, etc.)
• Experience working with analytical software (e.g. Google Analytics, Adobe Analytics, etc.)
• Strong proficiency with Microsoft Word, Excel, and PowerPoint for producing client reports and presentations
• Experience in identifying and validating strategic and tactical marketing objectives
• Experience in measuring and analyzing online marketing campaigns including: organic and paid search, email, display and social
• Experience in working with the following: Google Ads (emphasis in Paid Search), Google Display Network, Google Looker Studio, Google Analytics, Facebook, Instagram, YouTube, LinkedIn Ads
• Preferred but not mandatory:
  • Experience with tools for A/B and multivariate testing, e.g. Google Optimize, Visual Website Optimizer, Optimizely, Maxymiser, etc.
  • Experience working with email automation platforms such as Hubspot, Marketo or Pardot, and BI tools such as Datorama or Power BI
  • Experience in working with research, media planning and social listening tools such as: Statista, Simmons, Scarborough, Comscore, Netbase, Sysomos, and CubeYou.

Hybrid Policy

Yamamoto is currently in a hybrid policy requiring all employees to be in the office 20 hours weekly.