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By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Position Summary:
The Senior Manager, Marketing Automation will lead a team of Marketing Automation Specialists and own the global email marketing platform using Marketo to ensure email campaigns are successfully implemented from the planning stage to execution for Bio-Techne brands. This individual will drive overall strategy and best practices for program enhancements to maximize customer value and campaign results. This person must have a passion for continually pushing the email and marketing automation program to the forefront in relation to competitive and industry standards. This role will lead the implementation of marketing automation, customer lifecycle campaigns, channel strategy and Account Based Marketing (ABM) in partnership with campaign managers and the Bio-Techne sales team. This individual will also troubleshoot campaigns, workflows, and data to ensure campaigns are successful.
Works with project teams and end users to plan and implement marketing automation to increase customer engagement and drive revenue. Facilitates the development of ROI/effectiveness and analysis. Stays abreast of new technologies and changes in the digital marketing and marketing automation environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes.
Essential Functions:
Education and Experience:
This position requires a Bachelor’s or equivalent with a minimum of 8 years’ experience in email marketing. Advanced knowledge of Marketo is required and a Marketo Certified Expert is preferred.
Knowledge, Skills, and Abilities:
Other
Scientific Services
$112k-145k (estimate)
12/21/2023
05/12/2024
bio-techne.com
SAN MARCOS, CA
1,000 - 3,000
1981
Public
ALEXANDROS F ANTONANOS
$500M - $1B
Scientific Services
Bio-Techne is a biotechnology firm that develops, manufactures and sells biotechnology products, instruments and clinical diagnostic brands.
The job skills required for Email Marketing Manager include Leadership, Project Management, Digital Marketing, Planning, Email Marketing, Marketing Automation, etc. Having related job skills and expertise will give you an advantage when applying to be an Email Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Email Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Email Marketing Manager positions, which can be used as a reference in future career path planning. As an Email Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Email Marketing Manager. You can explore the career advancement for an Email Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming an Email Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Email Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Email Marketing Manager job description and responsibilities
Responsible for the content of the emails.
03/15/2022: Melbourne, FL
They should have a strategy for reaching a target audience that shapes the emails they develop.
03/29/2022: Twin Falls, ID
Ensure emails meet high and quality deliverability standards.
04/02/2022: Des Moines, IA
Design, assemble and create overall email marketing campaigns.
01/28/2022: Gary, IN
Plan and design different CTAs for email templates.
02/05/2022: Orlando, FL
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Email Marketing Manager jobs
This career requires extensive business and marketing experience.
03/26/2022: Dayton, OH
Aware of email marketing regulations and compliance requirements.
03/14/2022: Spokane, WA
Get a Digital Marketing Certification.
01/25/2022: Muskegon, MI
Someone who has experience with email database management and SQL would be an asset.
01/24/2022: Santa Rosa, CA
Proven work experience as an Email marketing manager or Digital marketing specialist.
03/03/2022: Asheville, NC
Step 3: View the best colleges and universities for Email Marketing Manager.