You haven't searched anything yet.
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Position Summary:
The Senior Manager, Marketing Automation will lead a team of Marketing Automation Specialists and own the global email marketing platform using Marketo to ensure email campaigns are successfully implemented from the planning stage to execution for Bio-Techne brands. This individual will drive overall strategy and best practices for program enhancements to maximize customer value and campaign results. This person must have a passion for continually pushing the email and marketing automation program to the forefront in relation to competitive and industry standards. This role will lead the implementation of marketing automation, customer lifecycle campaigns, channel strategy and Account Based Marketing (ABM) in partnership with campaign managers and the Bio-Techne sales team. This individual will also troubleshoot campaigns, workflows, and data to ensure campaigns are successful.
Works with project teams and end users to plan and implement marketing automation to increase customer engagement and drive revenue. Facilitates the development of ROI/effectiveness and analysis. Stays abreast of new technologies and changes in the digital marketing and marketing automation environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes.
Essential Functions:
Education and Experience:
This position requires a Bachelor’s or equivalent with a minimum of 8 years’ experience in email marketing. Advanced knowledge of Marketo is required and a Marketo Certified Expert is preferred.
Knowledge, Skills, and Abilities:
Other
Scientific Services
$112k-145k (estimate)
02/09/2024
05/04/2024
bio-techne.com
SAN MARCOS, CA
1,000 - 3,000
1981
Public
ALEXANDROS F ANTONANOS
$500M - $1B
Scientific Services
Bio-Techne is a biotechnology firm that develops, manufactures and sells biotechnology products, instruments and clinical diagnostic brands.
The job skills required for Marketing Automation Manager include Leadership, Project Management, Digital Marketing, Planning, Email Marketing, Marketing Automation, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Automation Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Automation Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Automation Manager positions, which can be used as a reference in future career path planning. As a Marketing Automation Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Manager. You can explore the career advancement for a Marketing Automation Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Automation Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Automation Manager job description and responsibilities
The Marketing Automation Manager develops the strategy, then reverse-engineers the processes that help organizations reach their goals.
03/01/2022: Nashua, NH
Provide guidance and advice to colleagues in Systems and Sales, on the tooling and use of Salesforce CRM and Marketo, to ensure ROI is possible and effective process are in place.
04/04/2022: Akron, OH
Managers set the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision.
05/06/2022: Tucson, AZ
They manage and deliver the marketing technology stack to help support our marketing and customer acquisition teams, including day to day operations and troubleshooting.
02/27/2022: Trenton, NJ
Review and manage the platforms and tech stack in use, standardising where it makes sense in order to drive ROI.
04/14/2022: Sioux City, IA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Automation Manager jobs
Applicants need a computer skills and experience using relevant applications in order to fit for Marketing Automation Manager role.
04/15/2022: Mcallen, TX
Be Strategic, Operational, and Tactical.
02/20/2022: Lincoln, NE
Aspiring candidates must be comfortable with working to tight deadlines and strong attention to detail.
04/21/2022: Allentown, PA
Flexibility to work with other marketing teams or departments as required.
04/13/2022: High Point, NC
They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform.
02/09/2022: New Britain, CT
Step 3: View the best colleges and universities for Marketing Automation Manager.