Job Overview: The Marketing Specialist will be responsible for planning, executing, and monitoring marketing activities to promote the company's products or services. They will work closely with the marketing team to develop and implement marketing campaigns, analyze data, and contribute to achieving marketing goals.

Key Responsibilities

• Develop and implement marketing plans and strategies to promote our products and services
• Conduct market research to identify trends and opportunities for growth
• Create and manage digital marketing campaigns, including social media, email marketing, and paid advertising
• Collaborate with internal teams to create compelling content for marketing collateral, websites, and social media channels
• Track and analyze marketing campaign performance, providing regular reports and recommendations for improvements
• Manage the company's online presence, including website updates and SEO optimization
• Organize and oversee participation in events, trade shows, and conferences
• Assist in the development of sales tools and materials to support the sales team

Skills, Knowledge and Expertise

• Bachelor's degree in Marketing or a related field
• Proficient in digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software
• Strong copywriting and content creation skills
• Knowledge of SEO best practices
• Excellent communication and presentation skills
• Ability to work independently and collaboratively in a fast-paced environment
• Strong analytical and problem-solving skills

Benefits

• 401(k) Matching
• Disability Insurance
• Employee Assistance Program
• Flexible Schedule
• Flexible Spending Account