Pro Athlete is Hiring a Direct-to-Consumer Digital Marketing Specialist Near Kansas, MO
Direct-to-Consumer Digital Marketing Specialist The Direct-to-Consumer Digital Marketing Specialist at Pro Athlete will plan, coordinate, and oversee every aspect of the marketing process for various direct-to-consumer brands. We will lean on this role to not only understand the basics of marketing but to bring fresh ideas to the team. This role requires marketing experience and “know how” but possibly more importantly, a willingness to roll up your sleeves and execute. Essential Roles & Responsibilities:
Develop and execute marketing strategies to promote direct-to-consumer products or the overall brand of the company
Conduct market research to identify trends, customer needs, and competitor activities to inform marketing strategies
Create and manage marketing campaigns across various channels, including digital, social media, and email
Collaborate with cross-functional teams, such as sales, design, and product development, to align marketing efforts with business objectives
Analyze marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions for future initiatives
Develop and implement content marketing strategies and schedules, including blog posts, articles, videos, and other materials to engage the target audience. Work with in-house graphic designers and photographers to create content for each
Oversee social media presence and engage with the online community to build brand loyalty and foster positive interactions
Collaborate with external agencies including vendors and influencers to execute marketing projects and campaigns
Stay up-to-date with industry trends, best practices, and emerging technologies to continually improve marketing strategies
Prepare and manage the marketing budget, including paid advertising, ensuring cost-effectiveness and efficient allocation of resources
Conduct regular competitive analysis to identify strengths and weaknesses and adapt marketing strategies accordingly
Track and report on key performance indicators (KPIs) and present marketing results
Identify and explore new marketing opportunities and channels to expand the company's reach and visibility
Support the development and execution of product launches and promotional activities
Build and maintain strong relationships with customers, stakeholders, and partners
Develop and execute a basic Search Engine Optimization strategy to ensure direct-to-consumer brands are appearing as they should
Required Skills/Abilities:
Excellent verbal and written communication skills
Ability to create and implement a marketing strategy for various brands
Willingness to execute a marketing strategy from ideation to completion
To hit a grand slam, you’ll need the following Education and Experience:
Bachelor’s degree in Marketing or related field, or equivalent work experience
Experience managing all phases of the marketing process
Experience working on multiple brands at the same time a plus
Understanding of baseball/softball and pickleball a plus
Experience in a startup environment a plus
All Jobs at Pro Athlete Require:
Core Value alignment. Our Core Values are the driving force behind how we do business.
Self-driven work ethic. You must be a self-starter who is resourceful, loves taking initiative and seeing things through to completion.
Genuine curiosity and the desire to learn. We are ever-changing and need employees who are innovative and adaptable.
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If we’ve just described your dream job, we invite you to browse through our company website to learn more about us. We think you’ll like what you see. E-Verify: This organization participates in E-Verify. For more information, please view the information below by copying and pasting the URL into your web browser or contact TOPS@ProAthleteInc.com for copies of the posters.
Pro Athlete is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran, or any other applicable protected classes. Pro Athlete prohibits discrimination and harassment of any kind and is committed to the principle of equal employment opportunity for all.