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Summary:
The Senior Manager, Brand & Product Marketing will report to the Director of Marketing and be responsible for leading the development and execution of the company's key marketing growth initiatives most notably, the roll out of Sunoco's 94 Octane. In addition, to managing the brand's promotional marketing, the manager will be responsible for leading a team responsible for Sunoco's motorsports sponsorships, as well as influencer, publisher and licensing relationships. This marketing leader will have a broad set of responsibilities to leverage all brand channels such as on-the-lot station signage, sponsorships, digital marketing, paid national and regional advertising, as well as agency management. The Manager will be the champion leading the implementation of key marketing initiatives while working cross functionally and achieving growth goals.
Essential Duties and Responsibilities:
**Lists duties and responsibilities in rank of importance or time spent doing each function. Must constitute at least 5% of an incumbent's time.
% of TimeDuty or Responsibility
40% | Manage the development and execution of the company's launch of 94 Octane and on-going support of Sunoco Performance and Race Fuels marketing. This includes brand-wide creative development, as well as national and market-by-market media planning. In addition, leading key agency resources to ensure creative, and tactics achieve marketing objectives. |
20% | Manage the development of the annual promotional calendar and creative development, as well as the entire print and distribution process that ensures the right point-of-purchase (POP) materials arrive at each of Sunoco's more than 5,300 locations. |
15% | Oversee management of performance and 94 Octane messaging in conjunction with organic social media, influencers, sponsorships and publisher partners. |
10% | Manage team responsible for motorsports marketing through company's partnerships in Formula 1, NASCAR and NHRA. |
10% | Lead management and expansion of licensed products. |
5% | Manage the development and execution of the marketing budget, intermittent research projects, as well as the development of agency scope of works. |
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education and/or Experience:
Knowledge, Skills and Abilities:
**Describe the things that the employee needs to know and the things the employee needs to be able to do. Link every knowledge or skill to the essential functions that have been identified earlier.
Working Conditions:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
An equal opportunity employer/disability/vet
Energy Transfer is an equal opportunity employer and does not discriminate against qualified applicants on the basis of actual or perceived race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, pregnancy, veteran status, genetic information, citizenship status, or any other basis prohibited by law.
The nature and frequency of the above working conditions and requirements may vary depending on individual operational circumstances. Where feasible, the Partnership will make reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.
DISCLAIMER: The statements listed in this job posting, which are subject to change, are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Full Time
Energy
$132k-166k (estimate)
03/15/2024
03/30/2024
BALD KNOB, AR
200 - 500
2011
DUTCH SCHUMAN
$500M - $1B
Energy