278 Retail Marketing Manager Jobs in Charlotte, NC
Eaton is Hiring a Retail Marketing Manager Near Charlotte, NC
Eaton’s ES AMER ARS division is currently seeking a Retail Marketing Manager. This is a hybrid role that will require the employee to travel into the Charlotte, NC or Peachtree, GA locations as needed.
The Retail Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies that integrate across in-store and online channels to enhance the overall customer experience. They will create and deliver superior customer satisfaction while focusing on long-term growth, profit, and value for the company. The retail marketing manager will plan and deliver business goals including programs, promotions, paid media campaigns, cross merchandising, literature, new item setup, and training. This position will manage ecommerce by driving consumer engagement, acquisition, and conversion through digital marketing tactics. The retail marketing manager will partner with the retail sales team, product management, and other retail marketing managers to ensure alignment and consistency across all retail channels.
The expected annual salary range for this role is $105000.03 - $154000.04 a year.
Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
What you’ll do:
- Manages retail and e-commerce channel strategy and develops yearly integrated marketing plans inclusive of target market identification, competitive analyses, merchandising, incentive programs, and promotional plans, selling and merchandising tools.
- Creates, manages, and executes promotional programs/analysis and customer-specific marketing campaigns, including virtual product bundle creation and analysis.
- Responsible for retail and e-commerce content planning for existing portfolio and new product launches for residential and commercial avenues; Audit content on ecommerce partner sites for optimizations relating to layout, images, graphics, video, copy, brand page, supporting documents, etc. Optimize existing content for SEO for both copy and rich content.
- Accountable for marketing aspects of product line reviews, product resents, packaging, and POGs.
- Works with Product Marketing and sales to conduct customer and competitor research and analysis, identify new product, service, and solution requirements, develop new product roadmaps and specifications, and develop/execute new product launch plans.
- Fully manages partner site paid media strategies, including campaign setup and management, A/B testing, and budget management and tracking.
- Reports weekly and monthly on KPIs and uses insight to improve campaign performance.
- Apply test & learn approach to paid media using analytics to guide plan optimization; analyze and report key performance metrics on a weekly/monthly/quarterly basis.
- Partner with internal and external agencies to develop content for the e-commerce and digital channel.
- Management of account-based tradeshows and travel to support when necessary.
Qualifications:
Required (Basic) Qualifications:
- Bachelor’s degree from an accredited institution.
- 5 years of experience working with Big Box retailers such as Home Depot, Lowe’s, Menards or Amazon OR 3 years of in-depth Eaton product knowledge.
- Minimum 3-5 years’ experience in Big Box Retail and Retail/Ecommerce Marketing.
- Requires 25% travel.
- No relocation benefit is being offered for this position. Only candidates within a 50-mile radius of Charlotte, NC, Smyrna, GA, or Peachtree City, GA will be considered. Active Duty Military Service member candidates are exempt from the geographical area limitation.
- Must be able to work in the United States without corporate sponsorship now and within the future.
Preferred Qualifications:
- Strong analytical, communication, and interpersonal skills.
- Strong attention to detail, critical thinking, and organizational skills.
- Experience with content management systems such as Salsify or Syndigo.
- Photoshop/In-Design experience.
- Knowledge of online advertising platforms, such as Google Ads or Facebook Ads.
- Experience with CommerceHub.
- Familiarity with electrical products and/or electrical industry.
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Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.
We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
Job Summary
Full Time
Durable Manufacturing
$100k-130k (estimate)
01/26/2024
06/22/2024
eaton.com
HICKSVILLE, NY
500 - 1,000
1911
LISA GOODMAN
$200M - $500M
Durable Manufacturing
Related Companies
About Eaton
*Planes. Hospitals. Factories. Data centers. Vehicles. The electrical grid. These are things people depend on every day. And the companies behind them depend on Eaton to solve some of the toughest power management challenges on the planet. Eatons mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power more safely, more efficiently, and more reliably. Eatons 2020 revenues were $17.9 billion, and we sell prod...ucts to customers in more than 175 countries. We have approximately 92,000 employees. For more information, visit www.eaton.com Eaton is an Equal Opportunity and Affirmative Action Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
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The job skills required for Retail Marketing Manager include Product Marketing, Insight, Digital Marketing, Analysis, Planning, Promotion, etc. Having related job skills and expertise will give you an advantage when applying to be a Retail Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Retail Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Retail Marketing Manager positions, which can be used as a reference in future career path planning. As a Retail Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Retail Marketing Manager. You can explore the career advancement for a Retail Marketing Manager below and select your interested title to get hiring information.
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