273 DIGITAL MARKETING MANAGER (HYBRID-ATLANTA, CHARLOTTE) Jobs in Charlotte, NC
Compass Group Careers is Hiring a DIGITAL MARKETING MANAGER (HYBRID-ATLANTA, CHARLOTTE) Near Charlotte, NC
Pay Grade: 15
Compass One Healthcare is a premier healthcare company with 46,000 engaged team members who are focused on delivering quality, value, and exceptional patient experience through specialized services and protocols in more than 1,650 hospital and health system locations in 48 states. Through a combined three-quarters of a century of healthcare experience, Compass One offers seven customer-focused core services: Food and Nutrition, Environmental, Patient Transportation, Laundry & Linen, Healthcare Technology Solutions (Clinical Engineering), Facilities Management, and Ambulatory Services. Compass One is committed to the growth and development of its associates, and its unique Positive ImpressionsTM program features a team of 100-plus Patient Experience Managers dedicated to driving a better experience in each of our hospitals. Also, Compass One’s exclusive partnership with Press Ganey leverages rich analytics to better understand how to improve experiences for patients, family, customers, caregivers, and the community.
Job Summary
Compass One Healthcare is seeking a visionary Digital Marketing Manager to spearhead our journey into the digital realm. Picture this: You, at the helm of our dynamic team, crafting and implementing cutting-edge strategies to elevate our brand to new heights.
As the Digital Marketing Manager, you'll be the architect of our long-term digital marketing campaigns and the mastermind behind our short-term advertising tactics. Your mission? To enhance brand awareness, drive traffic to our digital doorstep, and ignite a frenzy of sales leads. With your strategic prowess, you'll develop and execute a digital marketing strategy that will captivate audiences and leave our competitors in awe.
Objectives:
- Develop, implement and oversee long-term digital marketing campaigns and short-term advertising tactics through digital platforms
- Enhance brand awareness, drive traffic to Compass One Healthcare’s website and generate sales leads
- Establish and execute a digital marketing strategy to distribute content
- Work with a team of marketers and other stakeholders to maintain Compass One’s digital presence
- Maintain consistent brand messaging across all platforms
- Lead Compass One’s social media strategy
Responsibilities:
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Support launch of brand refresh and website redesign.
- Identify trends and insights, and optimize spend and performance based on the insights
- Create and manage content strategy for Compass One’s social media, emails, and other forms of digital communication
- Manage Compass One’s social media strategy
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Collaborate with the marketing team to brainstorm new and innovative growth strategies
- Develop and monitor campaign budgets
Qualifications:
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Understanding of website analytics tools, such as Google Analytics
- Social media savvy, with a passion for lightweight content creation and staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other marketing teams
- In-depth knowledge of various social media platforms and best practices
- Ability to analyze consumer metrics, reports, and trends
- Strong project management and managerial skills
- Marketing automation experience required, Hubspot experience preferred
- Experience in B2B and healthcare marketing preferred
Apply to Compass One Healthcare today!
Compass One Healthcare is a member of Compass Group USA
Click here to Learn More about the Compass Story
Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act. We encourage applicants with a criminal history (and driving history) to apply.
Compass One maintains a drug-free workplace.
Applications are accepted on an ongoing basis.
Associates at Compass Oneare offered many fantastic benefits.
- Medical
- Dental
- Vision
- Life Insurance/ AD
- Disability Insurance
- Retirement Plan
- Flexible Time Off
- Holiday Time Off (varies by site/state)
- Associate Shopping Program
- Health and Wellness Programs
- Discount Marketplace
- Identity Theft Protection
- Pet Insurance
- Commuter Benefits
- Employee Assistance Program
- Flexible Spending Accounts (FSAs)
Req ID: 1293664
Compass One
KYLIE BANKS
[[req_classification]]
Job Summary
Full Time
$104k-138k (estimate)
03/23/2024
05/23/2024
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