The Digital Marketing Coordinator, under direction from the VP of Sales and Marketing, will assist in the creation, implementation, and maintenance of content for a variety of digital platforms and channels in support of Division marketing initiatives. More specifically, this individual will assist in the maintenance of the website, creation and implementation of external email and social campaigns, reporting and analytics, and management of the Division’s online reputation. This position is both creative and analytical in nature and requires strong written and verbal communication skills.  

EDUCATION / EXPERIENCE:

• Bachelor’s degree required
• Previous experience in a continuous improvement environment a plus
• 2 years Marketing and Event background preferred.
• Knowledge of the home building and real estate industries a significant plus, but not required

DETAILED DUTIES AND RESPONSIBILITIES:

• Create and implement email marketing campaigns across the Division
• Research and determine grass roots opportunities to grow SHCAR’s lead bank in a given submarket as new communities openi.e. publications, events, partnerships, sponsorships, PR opportunities, signage
• Manage and ensure the accuracy of portfolio information on the company website, Internet Listing Services (i.e. Zillow), Yelp, Google My Business, Widen DAM and SharePoint
• Assist in the creation and implementation of all social media activities, paid and organic, on a variety of channels
• Support with reporting and analytics
• Support with implementing and optimizing SEM and SEO campaigns
• Conduct regular technical audits and liaise with Operations, IT and applicable outside vendors to help troubleshoot issues

·Reviews and utilizes market research to understand market requirements for existing and future communities

·An understanding of customer research, current market conditions and competitor information as it relates to traffic, sales and product offering and positioning.

·Thorough understanding of marketing media performance data in order to assess health of traffic trends and recommend solutions or plan adjustments as needed; regular evaluation of traffic trends per community to assess impact of tactics in place or to initiate, as needed

·Seeks new and effective ways to drive qualified traffic to support sales goals; regularly tracks and reports progress and performance of new initiatives

·Works with writers and graphic designers and oversees copywriting, design, layout, and production of promotional materials under the guidance of department leaders.

·Working command of media channels and their applications; provides effective direction to media partners to support marketing goals

·Actively seeks opportunities to generate PR for communities 

REQUIRED SKILLS / ATTRIBUTES:

·Self-starter, proactive approach with productive work ethic; good attendance, few errors or repetition, good work quantity and quality, positive contributor

·Ability to work successfully in a team environment, strong people skills required, works well with others

·Innovation; seeks new opportunities and growth challenges, contributes ideas, helps resolve problems, looks for and develops cost savings measures, and develops new procedures and methods

·Honesty; being truthful and trustworthy, doing what needs to be done and what is right, being fair and objective, having personal integrity and treats others in a mature, responsible manner

·Loyalty; having commitment toward the goals of the organization, the nature of the business, respecting its efforts, defending its good name, giving the job the best effort and sincerity

·Initiative; ability to think, work and make independent decisions based on sound judgment

·Demonstrated high level of proficiency in PC technology, and all MS Office applications as well as PowerPoint, SharePoint, Salesforce, CMS, Basecamp. Training provided as needed.

·Proficiency in Adobe Dreamweaver or like application

·Ability to write and understand HTML

·Experience and competency with graphic design a plus

·Excellent written and verbal communications skills

·Understanding of basic measurement and continuous process improvement methodology and practices

·Must possess a strong internal/external customer service orientation and commitment

·Excellent time management, organizational and follow-up skills

·Ability to manage competing priorities and assignments

·Must be comfortable working in a fast-paced environment where continuous improvement is expected

·Must be able to consistently achieve high work standards

·Flexibility and adaptability to rapid change

·Enthusiastic, people person with ability to interact effectively across different mindsets and work styles.

·Attendance required at some key, high-profile weekend and evening events

WHO IS THE CUSTOMER?

·INTERNAL:

oAll team members of Shea Homes as well as team members of other independent members of the Shea family of companies.

• EXTERNAL:
  • All individuals with whom the Marketing Manager comes into contact outside of the internal customer.

PHYSICAL REQUIREMENTS:

The physical demands and work environment characteristics described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is frequently required to communicate verbally and in writing. The noise level is usually quiet to moderate. Must be able to work extended hours as needed. Will need to walk all homesites for pricing recommendations. Must be able to lift items that weigh 25 pounds. Must be able to stand or sit for extended periods of time.

Shea Homes is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.

EOE/M/F/D/V