Downeast Cider:

Downeast Cider is the #1 hard cider brand in New England and #2 hard cider in the country. Our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine. We're now a team of 231, with new roles opening across all departments.

We produce, package, and ship our products at the cider house in East Boston, which is also the location of our office, taproom, and seasonal outdoor bar.

Trade Marketing Associate

As the Trade Marketing Associate you will play a key role in the development and management of the company’s POS tool portfolio. You will work cross-functionally with sales, marketing and sales strategy to implement creative solutions that drive brand prominence and increase product sales. 

Who you are:

- 2 years in merchandising, marketing or similar function

- Exposure to/understanding of POS tools and processes 

- Strong collaboration and communication experience working across marketing, sales and sales strategy strongly preferred 

- High level of ownership and willingness to learn 

- Working knowledge of design tools including Canva and/or Photoshop preferred

What you’ll do:

- Create and own the complete POS tool portfolio for the entire company. 

- Aide in process improvement for POS ordering and procurement 

- Be the point person for Boelter Point of Sale management and partnership

- Manage POS inventory from ideation to implementation and post utilization analysis including usage rates, ROI and display rating

- Creatively brainstorm new POS items to elevate our presence in the trade

- Develop strategic POS printable materials for sales usage that drive brand prominence and increase sales through winning 

- Act as an extension of the sales team by accurately managing intake of needs in the trade and advocating for the creation of tools

- Work cross functionally with the brand marketing team to ensure digital assets are created in alignment with current brand standards

- Communicate with accounting, vendors, warehouse team, supply chain, wholesalers, and internal sales and sales strategy team to facilitate the purchasing, usage and storage of the POS tools

- Work with Plex ERP for inventory, invoices, purchase orders and receiving items

Benefits

Unlimited paid time off

Annual bonus

Paid holidays

401k with 4% company match

Health & dental insurance

Company-provided short term disability

Computer reimbursement

Cider allowance (how big is your fridge?)

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