Trade Marketing Director Jobs

Directs marketing efforts and programs to support distributors, wholesalers, and retailers market and sell an organization's products. Defines trade marketing success metrics and ensures strategies align with the organization's objectives. Researches industry trends, competitor activities, and customer preferences to develop targeted sales promotions or discount programs. Develops processes to educate and train partners about product uses and benefits and ensure effective communication with end-users. Maintains collaborative partner relations to ensure products are available, well-promoted, an ... d properly displayed to drive brand awareness and sales opportunities. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. More
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