The Social Media Associate is responsible for engaging a variety of audiences online in support of Vote Mama’s mission. The Associate will manage the creation of content for social media, with a focus on Instagram, Twitter/X, Threads, Facebook, and emerging media platforms, ensuring the content reflects core values around racial equity and diversity.

The Social Media Associate will drive and develop organizational content and strategy in all Digital Communications to uplift the organization's vision and brand.
The ideal candidate for this position is an expert at creating quippy content for social media, managing multiple streams of content each with a distinct voice and strategy. You nerd out on new media opportunities, and support the evolution of digital strategy based on new and emerging trends. The Social Media Associate will report to Amanda MacDonald, Digital and Creative Director.

Required Skills for this Role

• 2 years managing social media for a political advocacy organization

• Experience creating written, graphic, and video content for social media

• Experience planning, writing, scheduling and monitoring content for social media channels

• Strong command of organization’s vision and brand, with an understanding of how to adjust tone and scope of information for varying audiences

• Ability to distill complex information into digestible content to engage audiences around the organization’s mission

• Basic knowledge of Adobe In-Design and Google Sheets (excel)

• Demonstrated ability to learn new technologies quickly

• Commitment to Vote Mama’s goals and theory of change, and passion for grassroots organizing and commitment to progressive policy change as well as deep dedication to the mission

• Must be creative, strategic, collaborative, and organized, with keen attention to detail

• Ability to work independently and to exercise sound judgment and discretion – with a knack for quickly moving on strategic direction

We Hope You Bring One or More of These Bonus Skills

• Experience with paid digital advertising

• Experience in graphic design or video editing

• Desire to learn about and grow in the digital or communications field

• Experience working in a scaling start up and/or a similar mission-driven organization

• Experience with WIX/web design and Google Workspace 

Core responsibilities

Digital Engagement

• Manage and execute social media copy-writing for Vote Mama’s social media streams, including the Founder and CEO’s social media accounts

• Collaborate closely with others to translate policy ideas and research findings into communication campaigns

• Coordinate as needed with communications contractors/consultants

• Responding to DMs on social media platforms

• Coordinating with partners and recruiting influencers to amplify social media content

Strategy Execution and Development

• Work with team members to better understand and cultivate an audience to mobilize around Vote Mama’s priorities

• Stay up to date on social media and digital engagement best practices; make changes to documented processes 

• Support excellent cross team collaboration and strategy development 

A typical day

On a typical day, the Social Media Associate will navigate the ever changing landscape of Instagram, Threads, Twitter/X, Facebook, and new media for several organizational and organizational leadership’s social media streams—you will: manage content calendars, pitch creative content strategies, monitor trends (audios, videos, memes), engage in public discourse (stories, retweets), draft posts (copy, visuals, videos), develop rollout plans (endorsements, GOTV, elections, legislation, reports), report KPIs (hootsuite, meta business suite), research best practices (algorithms, SEO keywords, digital ads), employ native tools (channels, polls, favorites), track key groups (candidates, partners, competitors), identify growth catalysts (collabs, celebs, influencers, orgs), reply to followers (DMs, question boxes, comments). As an integral part of the Digital team, you will plan digital comms/content strategies and ensure consistent messaging across all platforms that elevates the mission and strategy of the organization and the candidates it supports.

Working at Vote Mama

• This position is a remote in the DC/NY area and requires travel for in-person events as needed. 

Benefits and Compensation

Salary: $65,000-$75,000

Benefits: 

• Health Insurance: group medical insurance, group dental insurance, group vision insurance

• Health FSA and Dependent Care FSA.

• Paid Time Off: paid federal holidays, unlimited vacations and sick days, six months of paid family leave.

• 401(k): upon three months of employment, access to a 401(k) retirement plan with matching up to 3%.

To Apply:

If you don’t meet all of the requirements and believe you’re a good fit, we absolutely encourage you to apply and tell us why! 

Timeline and process: We are accepting applications on a rolling basis and will continue to interview until filled. We are planning for 3 rounds of interviews, all between 30 and 60 minutes via Zoom. While we are looking for the right match, the ideal start date is January 15, 2024.

​As an equal opportunity employer, Vote Mama encourages applications from all individuals regardless of age, gender, race, ethnicity, sexual orientation, marital or parental status, physical ability or any other legally protected basis. 

Vote Mama prides itself on practicing the values we advocate. We are a family-friendly workplace committed to a culture prioritizing both the importance of the work we do and balance with life outside of work. Because we recognize the necessity of an intersectional approach to advocacy, we actively seek to broaden the scope of our collective lived experiences in our hiring practices.