Reporting to the Senior Manager, Social Media the Social Media Strategist is a professional responsible for developing, implementing, and managing an organization's social media strategy. The role involves creating and curating engaging content, analyzing social media data, and using insights to optimize performance.
Job Description
Shake Shack is looking for a dynamic, creative and experienced Social Media Strategist to join our team. This person will help lead Shake Shack’s strategic storytelling on social, embrace and create trends, and explore emerging platforms. Core responsibilities include social strategy and campaign planning, identifying social trends, and performance reporting.
This role is highly collaborative and will report directly to the Sr. Social Media Manager. Our ideal candidate is food, pop culture, and community-obsessed . They have a keen eye for trends and the ability to provide a constant stream of innovative ideas. They understand how to gather insights, create and implement a strategy , and report on resu lts. They’re a team player, creative problem solver, and a multi-tasker that can prioritize and hit deadlines in a fast-paced environment.
This position is based in our New York City West Village office, which currently operates on a hybrid schedule of three days per week in the office.
Key Responsibilities:
Social media is an ever-changing field, so although you will have some routine responsibilities, adaptability is key in this role. This list should give you a good idea of what your day-to-day obligations will be:
Develop best-in-class social media strategies to reach and engage Shake Shack’s audiences for limited time menu offerings, partnerships, and evergreen brand campaigns
Monitor analytics and metrics to gauge success of social media posts and campaigns
Compile reports and recaps to share valuable insights and learnings from data and community
Communicate relevant updates on the social space and trends
Pitch, develop and execute innovative social-first campaigns
Help coordinate with social media influencers and creators to promote brand awareness and create social buzz around various initiatives
Skills & Knowledge:
In-depth knowledge of social media channels and how each can be leveraged for various campaigns and goals effectively
Finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities
Strong analytical skills to easily tap into big picture thinking when it comes to social media content, campaigns, and activations
Ability to share creative ideas and work collaboratively to execute
Excellent communication and interpersonal skills
Strong attention to detail and a knack for problem solving
Ability to adapt and adjust planned work by analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
Experience:
Bachelor’s degree
3-5 years of relevant experience in social media marketing
Experience with social media campaign planning
Benefits Include:
Medical, Dental, and Vision Insurance
Transit Discount Program
401K Plan with Company Match
Paid Time Off Program
Flexible Spending Accounts
Employee Dining Program
Referral Bonus
Online Training Program
Career Development
Corporate Fitness Discount Programs
Choice of Global Cash Card or Direct Deposit
In order to be eligible to work in our NYC Home Office, you must be able to provide proof of full COVID-19 vaccination upon hire. Accommodations due to disability or religious reasons will be evaluated in compliance with the law.
Pay Range - $69,215.00 - $88,265.00
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table . Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
We are expanding across the U.S. and around the world! Join our #ShackFam
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.