Join the Carolina Cat Team

As a family-owned company under our third generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we’ve supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that’s built to last.

We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential.

Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.

Summary

This position is responsible for generating leads and selling compact equipment by supporting the coverage strategy by qualifying leads, prospecting on assigned and unassigned accounts, identify customer requirements, and offering the right solution to their needs, manage and serve walk-in customers at the assigned location. As a key member to the sales organization, the Sales Development Representative will focus on supporting sales and coverage goals for prime and product support. Being a champion of Customer Experience by sustaining our values and exceed customer expectations.

Essential Functions

• Ensure that the retail store environment is arranged and maintained in a manner that ensures productivity, safety and convenience for personnel and customers
• Create and maintain accurate, readable shelf markings (product description, price and part number) for all products displayed
• Create or install seasonal or other promotional displays to improve customer awareness of special orders and new products/ service
• Oversee or perform housekeeping functions within the retail store environment to ensure that all stock, fixtures, and the area itself are clean, neat, and inviting to customers
• Maintain and prominently display product literature and reference materials pertaining to retail merchandise and to other parts, machines and services provided by dealership; provide up-to-date information on all stocked/ available products
• Update and qualify accounts employing a disciplined telephone campaign.
• Work directly with sales and marketing to grow existing customer accounts, facilitate lead generation, establish sales relationships with prospects, and qualify leads generated through telemarketing and other indirect channels.
• Create and support customers with compact equipment sales quotes based on their application needs.
• Maintain an active call cycle with consideration for a diverse customer base and make appropriate activities in CRM system reflecting call activity with customers.
• Maintain accurate customer account information and equipment population within a corporate CRM system.
• Meet coverage requirements for walk in, assigned and prospect accounts
• Promote dealer services including - but not limited to – construction equipment, rental, and parts and service.
• Build customer satisfaction through meeting customer needs via a needs analysis process.
• Promote qualified lead sharing with inside sales reps and sales territory managers for customer needing assistance on larger equipment needs.
• Establish customer relationships as a single point of contact.
• Quote and Close CCE opportunities for assigned accounts and prospect accounts.
• Close out lost or no deal sales leads within an appropriate timeframe for lost sales and no deal reporting.
• Maintain appropriate knowledge on compact equipment and competitive compact equipment to provide consulting feedback to customers.
• Drive sales of product support solutions to assigned accounts, promote e commerce solutions
• Maintain inventory at the assigned branch location.
• Support and or close any walk-in attachment sales for assigned and prospect accounts.
• Achieve personal development through goal setting and establishing objectives.
• Other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• College or technical degree required.
• Proven track record in equipment sales that demonstrates ability to consistently achieve and exceed goals.

Computer Skills

• Knowledge of Microsoft Word/Excel, inventory/order processing software, and contact management systems.

Language Skills

• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence
• Ability to communicate in Spanish - Desired.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We’re committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

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