Position Description

Ideal candidate is experienced in pay-per-click advertising, digital marketing strategy and execution. Has experience managing and maintain multiple ongoing campaigns and is a creative problem solver.

Responsibilities

• Set up and conduct daily management of advertising campaigns across various digital platforms (Ex. Google Ads, Facebook Ads Manager, Programmatic Ads, etc.)
• Implement and manage various lead generation efforts through online display, video, social and native channels.
• Experience executing buys with a variety of KPIs including CPC, CPL, CPM and CTR.
• Collaborate on strategic development, analysis and optimization of digital campaigns.
• Understand technical set-up of campaign, leads and third-party systems to provide input for enhancements.
• Plan, develop, and execute digital programs, strategies and campaigns.
• Lead ongoing management of digital marketing strategy across several client accounts.
• Keep abreast of industry trends and developments in digital marketing technologies.
• Monitor and analyze campaign performance and maintain regular reporting.

Qualifications

Qualifications

• Bachelor’s degree in digital marketing communications or related field.
• 5-7 years of digital marketing experience and/or digital media buying.
• Solid working knowledge in Google Ads, Analytics, Google Optimize, Google Campaign Manager, Google Tag Manager, Facebook Ads Manager, LinkedIn Advertising, Media Buying etc.
• Experience in Digital Media strategies, planning and execution to meet awareness and lead generation objectives across all channels.
• Meticulous attention to detail, highly organized and good judgement.
• Strong communication skills.
• Ability to adapt and lead in a fast-paced environment
• Analytical ability to understand and derive insights from data. Maximize online lead acquisition while maintaining allowed CPL/CPA.

Bonus If You Have:

• SEO experience
• Experience with marketing automation and CRM such as HubSpot, Salesforce etc.