About backstitch:

backstitch, an HR technology company based in Kansas City, is redefining the way companies communicate with their employees.

Our innovative software, paired with industry-leading strategic support, empowers top brands and Fortune 100 companies to enhance workforce engagement. We deliver modern solutions for a more connected, informed, and dynamic workplace.

The Role:

We're on the hunt for a dynamic Digital Marketing Manager to steer our marketing endeavors from strategy to execution. This role is perfect for those who are adept at wearing multiple hats, from strategic planning to hands-on content creation and campaign management. You will play a crucial role in elevating our brand, driving engagement, and contributing to our growth trajectory.

Key Responsibilities:

• Strategize and execute a comprehensive marketing plan that ensures brand consistency across all platforms and aligns with business goals.
• Manage all digital marketing efforts, including PPC campaigns, website optimization, SEO enhancement, with a focus on budget allocation and lead generation.
• Cultivate the company's brand and CEO’s presence through targeted content creation, conference participation, and strategic communication opportunities.
• Collect customer testimonials and case studies, integrating them into marketing campaigns to strengthen credibility and trust.
• Collaborate with cross-functional teams to ensure brand message unity and bolster sales efforts with precision-targeted marketing initiatives.
• Analyze market trends and customer insights to continuously refine marketing strategies and maximize ROI.

Job Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 3-5 years of experience in digital marketing within the B2B SaaS sector, demonstrating a track record of crafting and implementing effective marketing strategies.
• Proficiency with HubSpot Marketing and Sales tools, as well as hands-on experience managing Google Ads.
• Strong understanding of digital marketing channels and content marketing.
• Excellent communication skills, both verbal and written, with an ability to craft compelling messages.
• Creative thinker with strong analytical abilities to gauge market trends and campaign effectiveness.
• Self-starter with the ability to work independently and as part of a team.

Benefits and Perks:

• Competitive salary paired with performance-based incentives.
• Full employee coverage of health benefits including medical, dental, and vision.
• Company stock options.
• Flexible hybrid work model.
• Uncapped vacation time.
• Team events and retreats.
• Complimentary downtown Kansas City parking permit.
• A wide array of company-provided snacks, including gluten-free and vegan options.
• Premium work setup that includes a MacBook, a standing desk, and an ultra-widescreen monitor.

We are excited to welcome a Digital Marketing Manager who is not just seeking a job but a career with impact. If you're passionate about making a mark and driving growth, we'd love to hear from you. Apply now to join us in shaping the future at backstitch.

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift

Supplemental pay types:

• Bonus opportunities

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Required)

Ability to Commute:

• Kansas City, MO 64108 (Required)

Ability to Relocate:

• Kansas City, MO 64108: Relocate before starting work (Required)

Work Location: Hybrid remote in Kansas City, MO 64108