DIGITAL MARKETING MANAGER

Digital Marketing Manager Responsibilities include, but are not limited to:

• Manage day-to-day activities of digital media content strategy in the categories of promotion, engagement and conversion
• Responsible for responding to comments and online reviews
• Develop editorial calendars for the District and its venues
• Track and analyze social media insights weekly
• Manage community, blogger and influential social accounts outreach
• Execute and manage District and venue e-blasts including broadcast newsletters, pre and post event e-blasts and WiFi email campaigns
• Manage the website content via the content management system including but not limited to events, weekly promotions, menus, photo galleries, general info (contact info, store hours, FAQ, inquiry forms), news articles, etc.
• Execute and manage the District and venues’ paid digital marketing strategy including but not limited to social media, Google advertising, display and retargeting campaigns
• Setup all online contests and support lead generation through paid social media and third party cross-promotions
• Assist with planning and execution of marketing and venue wide events as it pertains to generating awareness and driving traffic through digital means
• Assist in supporting the District and venues’ database collection through contests, promotions, campaigns and events
• Help execute sponsorship agreements and fulfillment where it pertains to digital platforms including social media
• Create monthly events calendar – distribute to tenants, on social media and external contacts
• Track and report on marketing metrics, including web, social networks, and surveys
• Assist with developing photography and videography shot lists and standards as it pertains to website, newsletter and social media needs

Digital Marketing Manager Qualifications

• Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.
• Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand and the Company.
• Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.
• Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
• Problem solving, reasoning, motivating, organizational and training abilities are used often.
• Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
• May require a valid Driver’s License and drive to workshops, tradeshows, conventions, meetings, etc.
• May be required to work nights, weekends, and/or holidays.

The Digital Marketing Manager position requires the ability to perform the following:

• Frequently standing up or moving within and outside of the facility
• Carrying or lifting items weighing up to 25 pounds
• Handling objects