137 Sr Marketing Manager Jobs in Kansas, MO
H&R Block is Hiring a Sr Marketing Manager Near Kansas, MO
- Lead, develop, recommend and implement customer marketing plans and programs for key H&R Block brands and products designed to increase revenues, client base, and profitability. Works on programs that have high visibility and multi department, complex design. Ensure adherence of marketing plans and programs with overall corporate strategy and objectives. Analyze each program to identify key success indicators. Prioritize projects based on evaluation of short and long-term benefit to the company.
- Create a performance marketing rigor with a data driven approach to identify wins and opportunities. Build forecasts of impressions, unique reach, open rate, click through rate to conversions. Monitor and manage performance pace to forecast, driving persistent year over year improvements.
- Set the annual email/ SMS strategy, collaborating with channel, go to market and product leaders to deliver an integrated plan. Communicate the status of key projects to ensure program integration and delivery with other initiatives.
- Present email/ SMS strategy, plans and performance to marketing and business unit leadership.
- Direct and monitor outside advertising agencies to ensure the company’s customer marketing goals are achieved in the most efficient and effective manner. Evaluate outside advertising agencies.
- Direct and monitor outside advertising agencies to ensure the company’s customer marketing goals are achieved in the most efficient and effective manner. Evaluate outside advertising agencies.
- Hire, train, supervise, develop and evaluate direct reports and others in marketing. Serve as a mentor and model Company values daily. Actively manage the team, the work and the flow of communication(s) to and from the team and leadership.
- Plan, direct and coordinate the activities of marketing associates. Determine work procedures and expedites workflow. Study and standardize procedures to improve the efficiency of team. Ensure the timely and accurate completion of projects.
- Broad-based consumer marketing experience, including specific knowledge of advertising, media, CRM, database, direct response, promotion, merchandising and research.
- Proven experience in Email and SMS.
- Proven experience in developing and presenting customer relationship marketing strategies.
- Demonstrated knowledge of marketing principles, practices and techniques.
- Strategic planning, organizational and prioritization skills.
- Effective project management skills with the ability to manage multiple projects simultaneously while adhering to established timeframes.
- Ability to balance short and long-term priorities.
- Demonstrated analytical and problem-solving skills.
- Ability to effectively monitor tasks delegated to subordinates.
Job Summary
Full Time
Business Services
$111k-144k (estimate)
09/24/2022
02/19/2025
hrblock.com
KANSAS CITY, MO
15,000 - 50,000
1955
JEFFREY J JONES II
$1B - $3B
Business Services
Related Companies
The job skills required for Sr Marketing Manager include Insight, Products and Services, Alignment, etc. Having related job skills and expertise will give you an advantage when applying to be a Sr Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Sr Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Sr Marketing Manager positions, which can be used as a reference in future career path planning. As a Sr Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Sr Marketing Manager. You can explore the career advancement for a Sr Marketing Manager below and select your interested title to get hiring information.
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