WHO WE ARE

Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product, and person we touch. Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforce Hallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark’s Consumer Experience (CX) Marketing Technology & Operations Team runs point on direct marketing campaign operations and is also responsible for planning and oversight of the technology roadmap for systems used across Hallmark’s Consumer Experience ecosystem – spanning Marketing, Creative, Data Insights & Analytics and Consumer Care functions.

WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE

The Email Marketing Manager will manage and lead a team of email template builders who will collaborate closely with marketing, design, creative, product and technical teams to ensure Hallmark’s emails are optimized, personalized, and aligned with business objectives. You should have advanced proficiency in email marketing tools with a solid understanding of marketing technology industry best practices. In this role you will oversee workflow processes and tasks in support of day-to-day direct marketing campaign operations. You’ll have tactical responsibilities for various marketing projects and will maintain working relationships across internal and external support organizations. This position will report to the Director of CX Marketing Technology & Operations.

BASIC QUALIFICATIONS

The following is required to be considered for this role:

• Bachelor's degree or 4 years’ professional experience
• At least 7 years of experience in similar position with experience in key functional areas
• Experience leading and managing a team

PREFERRED QUALIFICATIONS

Your resume application will stand out if you have:

• Proficiency with HTML/CSS for responsive-designed emails and experience in email coding best practices / optimization across multiple email clients
• High business and marketing acumen to exploit best marketing practices, yielding results
• Proven experience in paid subscription marketing, with a track record of driving membership growth and retention
• Experience coding, developing, and setting up complex email campaigns with dynamic content and enhanced features within platforms such as Sailthru, Salesforce Marketing Cloud, Movable Ink, or other comparable email/SMS deployment platforms
• Experience building & using an Email Design System leveraging component-based design principles
• Experience working with CRM targeting tools and / or CDP platforms
• Working knowledge of SQL
• Ability to problem-solve/troubleshoot operational or business issues
• Ability to professionally interact with all levels of an organization
• Excellent presentation, communication and writing skills

ADDITIONAL DETAILS

• This position is hybrid, working onsite headquarters in Kansas City, MO once a week and as needed for events and meetings.

Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK – Because Connecting With Each Other Has Never Been More Important

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.

Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!

When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)