A. General Description:

The purpose of this position is to provide strategic support in the planning, creation, and implementation of content and campaigns across NSSLHA’s channels (i.e., website, blog, newsletter, email, and social media, especially, Instagram, TikTok, LinkedIn, etc.) and execute NSSLHA membership recruitment and retention communications. The incumbent will be responsible for leading the development and maintenance of NSSLHA’s overall content strategy and brand voice across NSSLHA’s channels at the national-level and support chapters use of the appropriate branding to engage NSSLHA members. As needed, and in conjunction with the Senior Director, this position provides programmatic and technical support for NSSLHA’s various programs, projects, and events. 

B. Responsibilities:

1. Lead the development and maintenance of NSSLHA’s content strategy through collaboration with the Senior Director, NSSHLA.
2. Develop strategic and engaging NSSLHA content and campaigns prioritized by NSSLHA’s Strategic Plan, programming, and member needs.
3. Manage NSSLHA’s multimedia content (email, newsletter, social media, and video)—identify content needs; develop and maintain social media strategy, policies, and guidelines; develop content; and increase engagement.
4. Manage the content lifecycle of NSSLHA’s website and blog—identify content needs, develop content strategies, and plan/execute content updates.
5. Monitor and measure effectiveness of communications campaigns.
6. With work ASHA stakeholders to understand and address their content needs for student members.
7. Stay up to date on the latest technologies and best practices in managing digital content, identify potential areas of improvement, and recommend implementation strategies.

C. Contacts:

To accomplish responsibilities listed above, the incumbent has contact with:

1. Members of the NSSLHA team
2. Students, prospective students, and academic faculty
3. NSSLHA members, chapters, and boards and councils of the Association
4. National Office staff, particularly members of the following clusters and teams: Digital Communications, Multimedia, Marketing, Information Systems, Membership, Multicultural Affairs, Publications, Action Center, Convention and Meetings

D. Freedom to Act:

The position reports directly to the Senior Director, NSSLHA. The incumbent has the authority to work independently after consulting with the Senior Director, NSSLHA on the goals and responsibilities related to the Unit. The incumbent also works as part of a team(s) on ongoing and special programs/projects and is responsible to the team(s). It is expected that the incumbent will perform duties with limited guidance. The incumbent has latitude in communicating with students, members, National Office staff and external organizations.

E. Qualifications – Education, Experience, Knowledge, Skills:

Knowledge and skills typically acquired through:

• Bachelor’s degree in communications, marketing, or related field
• 4–6 years’ experience, preferably in content development and management, social media, content marketing, communications, or marketing

Scope and depth of technical skills/knowledge:

• Demonstrated ability to communicate and engage effectively, both orally and in writing
• Demonstrated understanding of content strategy for major channels (i.e., website, blog, social media, video, and email communications)
• Advanced understanding of content management systems, information architecture, search engine optimization, web analytics and accessibility
• Experience with social media management tools (e.g., Sprout Social, Later, HootSuite, etc.)
• Experience with Microsoft Office applications (Word, PowerPoint, Excel)
• Experience with Adobe products (Acrobat, Photoshop, Illustrator, and InDesign)
• Experience with HTML and familiarity with principles of page layout/design, digital usability and user experience is helpful.

Scope and depth of nontechnical skills/knowledge:

• Ability to organize and prioritize multiple and varied projects and tasks.
• Ability to manage time effectively to complete multiple projects with tight deadlines.
• Demonstrated ability to complete work accurately with attention to detail.
• Demonstrated initiative and ability to work independently and as part of a team.
• Strong interpersonal and communication skills and willingness to assist others.

F. National Office EEO Policy:

It is the policy of the American Speech-Language-Hearing Association to provide equal opportunity to all employees without regard for race, sex, national origin, religion, marital status, disability, veteran's status, age, sexual orientation or LGBT status, genetic information, citizenship, or any other factor protected by applicable federal, state, or local laws and ASHA's Bylaws. This policy applies to recruiting, hiring, transfer, promotion, compensation and benefits, upward mobility, training and development, access to facilities, termination, and other personnel actions. Under the direction of the Chief Executive Officer, with a firm commitment from coaches at all levels within the organizational structure of the National Office, affirmative action will be taken to ensure the full utilization of members of racial/ethnic minority groups, women, persons with disabilities, and Vietnam and disabled veterans within our workforce.

G. Disclaimer:

“This description is intended to provide an overview of the responsibilities and duties of the position. It is not all inclusive. The incumbent in the position will be expected to perform other duties as required. The responsibilities may change over time. This description is provided for informational purposes only and does not form the basis of a contract.”