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Director, Product Marketing
Alchemer Louisville, CO
$162k-205k (estimate)
Full Time | Business Services 1 Month Ago
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Alchemer is Hiring a Director, Product Marketing Near Louisville, CO

Who You Are

You have Heart for Service

We provide extraordinary service to our customers, coworkers, and our community by going out of our way to appreciate and support them.

You are Curious

We create products that help our customers listen and be curious, and we ourselves are curious. We strive to understand our customers' business problems and the solutions delivered with our software.

You Find a Way

We help our customers and employees succeed by finding solutions to their problems. We have a can-do attitude, and we do what we say we will do.

About Alchemer

Alchemer offers the world's most flexible feedback platform that allows schools, governments, and organizations to hear from their teachers, students, residents, supporters and employees in the moments that matter most. By integrating into the systems these organizations use every day, Alchemer puts feedback in the hands of the people who can immediately take action and close the loop. Alchemer serves more than 2,500 customers in the State, Local, Education and Non-Profit spaces, spanning departments from marketing, CX, HR, operations, market research, and more. Alchemer is a KKR portfolio company.

Alchemer has tremendous opportunity to continue this growth, based on current market size and the potential for more sophisticated product positioning and a robust sales and marketing engine. Details on Alchemer's products and services can be found on our website (www.alchemer.com).

At Alchemer, we're committed to attracting, developing, and promoting a diverse workforce, and infusing DEI throughout all of our internal practices. By ensuring that everyone is able to bring a diversity of talents to work, we're increasingly capable of living out our mission in helping our clients. We encourage people from underrepresented backgrounds and all walks of life to apply.

Don't meet all the requirements? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification listed. Don't let that stop you! We encourage you to apply if you have some of the requirements listed. You may bring qualities that we're looking for in other areas. Building a diverse, inclusive, and customer centric workplace is important to us at Alchemer. If you're excited about this role and your experience doesn't perfectly align, we encourage you to apply anyway. Let's talk!

Job Description:

Alchemer is seeking a Director of Product Marketing to develop and execute product marketing strategies that drive user acquisition, adoption, and retention. We need someone who not only thinks product, but who will directly support revenue growth initiatives by collaborating closely with growth marketing, product management, sales and customer success.

Responsibilities:

  • Lead our team in the development of comprehensive product marketing strategies that enables strong positions for Alchemer's products.
  • Partner with sales and enablement teams to develop effective sales tools and presentations to drive competitive advantages.
  • Translate complex technical features into clear, concise, and customer-centric messaging.
  • Develop compelling product narratives, positioning statements, and value propositions.
  • Lead the creation of high-impact marketing materials, such as product launches, web copy, case studies, and white papers.
  • Drive product adoption through user onboarding programs and customer success initiatives.
  • Track and analyze product marketing metrics to measure success and identify areas for improvement.
  • Lead a high-performing product marketing team and foster a culture of collaboration and innovation.

Qualifications:

  • 10 years of experience in product marketing for B2B technology companies, with a proven track record of success in the SaaS industry selling to mid-market and enterprise organizations.
  • Experiencing in selling to multiple verticals a plus (horizontally focused).
  • Strong understanding of the B2B buying journey and the ability to develop targeted messaging for buyer and user personas.
  • Deep knowledge of product marketing best practices, including messaging frameworks, competitive analysis, and go-to-market strategies.
  • Excellent written and verbal communication skills, with the ability to craft compelling stories and deliver persuasive presentations.
  • Proven ability to lead and inspire a team, fostering a collaborative and results-oriented environment.
  • High business acumen with a data-driven approach to decision-making.
  • Passion for technology and a strong desire to learn about emerging trends within our competitive landscape.

Compensation for this position includes an annual salary of $175,000-$195,000, annual bonus and eligibility to participate in our Employee Participation Unit program.

Alchemer provides a rich benefits package that includes health and disability coverages, an incredible 401(k) option that includes a per-payroll match and immediate vesting, unlimited time off and twelve paid company holidays.

Alchemer is taking applications for this position from candidates who are legally authorized to work in the US and do not require now, or in the future, immigration sponsorship for work authorization.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$162k-205k (estimate)

POST DATE

04/11/2024

EXPIRATION DATE

06/10/2024

WEBSITE

alchemer.com

HEADQUARTERS

LOUISVILLE, CO

SIZE

100 - 200

FOUNDED

2006

TYPE

Private

CEO

DAVID ROBERTS

REVENUE

$10M - $50M

INDUSTRY

Business Services

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The job skills required for Director, Product Marketing include Product Marketing, Go To Market, Initiative, Presentation, B2B, Collaboration, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Product Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Product Marketing. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Director, Product Marketing positions, which can be used as a reference in future career path planning. As a Director, Product Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Product Marketing. You can explore the career advancement for a Director, Product Marketing below and select your interested title to get hiring information.

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If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Director Product Marketing job description and responsibilities

Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

03/28/2022: Duluth, MN

The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.

04/25/2022: Paramus, NJ

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

04/28/2022: New Britain, CT

The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.

05/21/2022: Las Vegas, NV

Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.

05/01/2022: Chillicothe, OH

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director Product Marketing jobs

Create clear standards for quality management.

03/19/2022: Appleton, WI

Empathy & the ability to connect with customers on different levels.

04/04/2022: Des Moines, IA

Strategic planning & business skills.

05/31/2022: Long Beach, CA

Reporting on product marketing success.

04/19/2022: Rochester, MN

Seek out opportunities to become a role model or mentor.

04/26/2022: Idaho Falls, ID

Step 3: View the best colleges and universities for Director Product Marketing.

Butler University
Carroll College
Cooper Union
High Point University
Princeton University
Providence College
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