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Marketing Automation Specialist
BitSight Boston, MA
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$73k-98k (estimate)
Full Time 4 Days Ago
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BitSight is Hiring a Marketing Automation Specialist Near Boston, MA

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.

Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

  • We invented the cyber ratings industry in 2011
  • Over 3000 customers trust Bitsight
  • Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

Bitsight is looking for a Marketing Automation Specialist who will be responsible for supporting our marketing organization on the creation of scalable and repeatable programs driving marketing qualified pipeline. Working closely with the Marketing, Sales, and Business Systems, the Marketing Operations Specialist will be the owner of our marketing data, ensuring accuracy and cleanliness. Reporting to our Senior Manager, GTM Revenue Operations this role will be a trusted partner to the marketing organization, having a significant impact on the long-term growth of our fast-growing business.

Responsibilities:

Process Optimization

  • Drive operational excellence for our marketing organization by strategizing on process improvements and integrating best practices into our marketing tools.
  • Ensure Marketing has appropriate processes and metrics to drive continuous improvement.

Technology

  • Own our marketing automation technology, serving as the prime point of contact for the marketing team.
  • Work collaboratively with sales, marketing, and business systems to ensure seamless data integrations to enhance operational efficiency.
  • Drive implementation, best practices and adoption of marketing automation tools.
  • Support our portfolio of marketing technology tools, including evaluation, implementation, and optimization of technologies that support revenue-growth.

People

  • Support our demand generation team in the technical execution of campaigns, focusing on best practices to optimize campaign performance.
  • Guide stakeholders on campaign setup to ensure reporting accuracy.
  • Drive data governance and compliance with marketing records to maintain high levels of quality and accuracy.

Data Analytics and Reporting

  • Work with team analysts to analyze comprehensive reports on key performance indicators (KPIs) to provide actionable insights for decision-making.
  • Utilize data-driven methodologies to identify trends, opportunities, and areas for revenue growth.

Preferred Experience:

  • 4 years overall business experience
  • 2 years of hands-on marketing automation experience, certification a plus
  • Knowledge of marketing technologies and best practices
  • Knowledge of global email compliance regulations
  • Bachelor’s Degree in Business or Technology
  • High level of personal productivity and execution
  • Strong collaboration, communication, and influence skills
  • Strong process and problem-solving skills
  • Demonstrated record of delivering results within a fast-paced, high-growth environment
  • Strong ability to manage large amounts of data and monitor data quality
  • Ability to use data and translate results to digestible communications including messages and presentations

Diversity. Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Culture. We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.

Open-minded. If you got to this point, we hope you’re feeling excited about the job description you just read. Even if you don’t feel that you meet every single requirement, we still encourage you to apply. We’re eager to meet people that believe in Bitsight’s mission and can contribute to our team in a variety of ways.

Additional Information for United States of America Applicants :

Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email recruiting@bitsight.com. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

Qualified applicants with criminal histories will be considered for employment consistent with applicable law.

This position may be considered a promotional opportunity pursuant to the Colorado Equal Pay for Equal Work Act.

The anticipated hiring base salary range for this position is US $75,000 to $95,000 annually for US-based employees. This range reflects the minimum and maximum target for new hire salaries for the position across all US locations, is based on a full-time work schedule, and is Bitsight’s good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.In addition to base salary, this role is eligible for participation in a bonus or commission plan and an equity grant. Bitsight also offers a competitive benefits package, including but not but limited to medical, dental, and vision insurance; paid parental leave; flexible time off; a 401(k) plan with employee and company contribution opportunities; life and disability insurance; and tuition reimbursement.

Job Summary

JOB TYPE

Full Time

SALARY

$73k-98k (estimate)

POST DATE

04/29/2024

EXPIRATION DATE

05/16/2024

WEBSITE

bitsight.com

HEADQUARTERS

BOSTON, MA

SIZE

200 - 500

FOUNDED

2011

TYPE

Private

CEO

STEPHEN HARVEY

REVENUE

$50M - $200M

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About BitSight

BitSight provides cybersecurity ratings and third-party risk management solutions for retail, finance and healthcare sectors.

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If you are interested in becoming a Marketing Automation Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Automation Specialist job description and responsibilities

Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

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Creating and managing email campaigns such as welcome messages or goodbye messages to customers who have not engaged with the company within a certain amount of time.

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Designing and implementing social media campaigns, including creating content and posting updates that are relevant to the brand or product being promoted

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Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs or campaign ROI and sales growth.

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Build and maintain landing pages to support acquisition and engagement marketing programs to successfully reach new and existing contacts.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Automation Specialist jobs

Ultimately, marketing automation is a results-driven job. If you don’t have any marketing qualifications but can demonstrate success and experience, you might enter the field on track record alone.

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You can also learn about marketing automation on the usual online learning platforms. There are dozens available, covering beginner to advanced levels, on LinkedIn Learning and Udemy.

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Take note that the people who work in this field as Marketing Automation Specialists can look forward to a varied, challenging, and rewarding role.

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Be Strategic, Operational, and Tactical.

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Marketing Automation Specialists need to develop a wide range of marketing and technical skills and qualities.

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Step 3: View the best colleges and universities for Marketing Automation Specialist.

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