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Marketing Automation Specialist
$68k-92k (estimate)
Full Time | Business Services 2 Months Ago
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Press Ganey Associates is Hiring a Marketing Automation Specialist Near Chicago, IL

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries-a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare -perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world's most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

To elevate the human experiences at the heart of business by offering insights that sharpen understanding of the needs of individuals and populations, and provide guidance on how to meet those needs.

We partner clients to gather the voice of consumers and the workforce to gain insights that address unmet needs. Through the use of integrated data, advanced analytics and strategic advisory services, we are helping clients transform their organizations to deliver high quality services and lifetime loyalty.

Our Values:

Champion the Client

We demonstrate an unwavering passion for delivering high-quality solutions and service. We commit to understanding the goals and needs of our clients. We always look for opportunities to improve and create value. Each of us understands our role in enabling client success.

All Together Better

We are united by the common purpose of our vision and mission. We promote teamwork and a culture of belonging by building strong relationships and fostering trust. We collaborate to identify and develop innovative solutions.

Embrace Change

We recognize that change is constant and presents opportunities to learn, adapt, and evolve. We seek creative solutions to challenges and e pursue them with optimism and enthusiasm.

Do the Right Thing

We demonstrate commitment to all our stakeholders, including clients, staff, and partners. We take personal accountability for our responsibilities and actions. We do right by each other by acting with honesty and kindness. We provide meaningful recognition and feedback to others.

Job Description

As a Marketing Automation Specialist (reporting to the Marketing Automation Manager) this person will be responsible for the day-to-day management and operation of all facets of the marketing tech stack. They will effectively manage the scale and optimization of our marketing automation tools to support business development, business lead engagement and sales initiatives.

Accountabilities

This Marketing Automation Specialist's role is a highly technical and analytical one. They will contribute to the success of Press Ganey, Forsta, etc. and the products and services we support by addressing the needs and requests not only by the Demand Gen/Digital and Marketing teams, but the Sales organizations as well. This role will be responsible for the following:

  • Become well versed across all marketing technology platforms and understand how they run, interact and sync across Salesforce and non-marketing platforms
  • Own the integration, maintenance, troubleshooting and data integrity across the MarTech stack
  • Successfully troubleshoot and identify solutions when presented with problems
  • Manage MarTech requests
  • Set-up workflows and provide other marketing automation support
  • Work with Marketing Automation Manager and Web teams to maintain a strategic roadmap to prioritize and achieve annual marketing goals

Expectations

The Marketing Automation Specialist is expected to be the go-to person to execute projects and work collaboratively across to address the needs and requests of key stakeholders within the demand gen/digital team. Such responsibilities include troubleshooting platform issues, issue and retire platforms, manage CRM requests, optimize funnel flow, assist in the maintenance of marketing reports and dashboards and enable KPI analysis, perform regular data integrity/hygiene checks, adhere to GDPR regulations, identify areas for optimization, assist in list management, and may be asked to work directly with .com partners to ensure tool integration is seamless to support marketing initiatives.

Qualifications

The ideal candidate has abachelor's degree in marketing with 1-3 years of marketing automation experience (B2B preferred). Additionally, we're looking for strong analytical and communication skills to align teams to marketing automation best practices. This candidate must be well versed in and have a deep understanding of analytics, attribution and data hygiene. Working on the demand gen/digital team requires the candidate to be thorough, contentious and collaborative. Required experience includes:

  • Salesforce (required)
  • Marketo and Hubspot
  • 6Sense
  • Zoominfo
  • Experience in using Project Management Tools (Asana preferred)
  • Microsoft Suite Products
Additional Information

All positions at Press Ganey require an applicant who has accepted an offer to undergo a background check. The specific checks are based on the nature of the position. Background checks may include some or all of the following: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test. By applying for a position with Press Ganey, you understand that you will be required to undergo a background check should you be made an offer. You also understand that the offer is contingent upon successful completion of the background check and results consistent with Press Ganey's employment policies. You will be notified during the hiring process which checks are required for the position.

Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state or local protected class.

Pay Transparency Non-Discrimination Notice - Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

The expected salary for this position ranges from $54,000to $70,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.

All your information will be kept confidential according to EEO guidelines.

Our privacy policy can be found here:https://www.pressganey.com/legal-privacy/

#LI-Remote

Don't meet every single requirement?Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Press Ganey we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Videos To Watchhttps://www.youtube.com/watch?v=OKwbZMUpUBAhttps://www.youtube.com/watch?v=GxIR2xQ5NK8
Press Ganey Associates, Inc. is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state or local protected class.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$68k-92k (estimate)

POST DATE

03/13/2024

EXPIRATION DATE

05/12/2024

WEBSITE

ceopressganey.com

HEADQUARTERS

South Bend, IN

SIZE

<25

INDUSTRY

Business Services

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The job skills required for Marketing Automation Specialist include Analysis, Teamwork, Troubleshooting, Accountability, Background Check, Communication Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Automation Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Automation Specialist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Automation Specialist positions, which can be used as a reference in future career path planning. As a Marketing Automation Specialist, it can be promoted into senior positions as an Office Services Professional III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Specialist. You can explore the career advancement for a Marketing Automation Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Automation Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Automation Specialist job description and responsibilities

Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

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Creating and managing email campaigns such as welcome messages or goodbye messages to customers who have not engaged with the company within a certain amount of time.

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Designing and implementing social media campaigns, including creating content and posting updates that are relevant to the brand or product being promoted

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Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs or campaign ROI and sales growth.

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Build and maintain landing pages to support acquisition and engagement marketing programs to successfully reach new and existing contacts.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Automation Specialist jobs

Ultimately, marketing automation is a results-driven job. If you don’t have any marketing qualifications but can demonstrate success and experience, you might enter the field on track record alone.

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You can also learn about marketing automation on the usual online learning platforms. There are dozens available, covering beginner to advanced levels, on LinkedIn Learning and Udemy.

02/17/2022: Utica, NY

Take note that the people who work in this field as Marketing Automation Specialists can look forward to a varied, challenging, and rewarding role.

03/22/2022: Huntington, NY

Be Strategic, Operational, and Tactical.

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Marketing Automation Specialists need to develop a wide range of marketing and technical skills and qualities.

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Step 3: View the best colleges and universities for Marketing Automation Specialist.

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