Description

Department: Marketing

Reports to: Vice Principal for Enrollment

Classification: Part-time, 12-month marketing staff, non-exempt

Hours: Approximately 20 hours per week

 Job Summary: The Digital Marketing Specialist supports and coordinates the digital marketing needs of Wheaton Academy and its affiliates.

 Essential Duties and Responsibilities include the following:

• Identifies trends and insights to optimize digital ad spending for Wheaton Academy and its affiliates 
• Implements digital marketing campaigns, including email automations and drip cycles 
• Maximizes the tools and conversion tests available to us through our CRM based on yearly targets 
• Collaborates with departments to create landing pages and optimize user experience 
• Update and maintain content on Wheaton Academy’s websites 
• Serves as photographer for school events
• Collaborates with the Marketing Manager, Enrollment Team, and Wheaton Academy Institute to contribute to growth goals. 

Requirements

The Wheaton Academy staff person accepts without verbal or mental reservations the Educational Philosophy and Mission of Wheaton Academy as outlined in the Statement of Faith and is committed to upholding them. The this person shall follow a Christian lifestyle and shall maintain a Christian church affiliation whose fundamental beliefs are in alignment with the Statement of Faith of this school. This person affirms that, as part of the qualifications for this position, he/she is a "born again" Christian who knows the Lord Jesus Christ as Savior.

The ideal candidate has:

• Working a knowledge of ad serving tools: Facebook Ads Manager, Google Ads, etc. 
• Experience in setting up and optimizing PPC campaigns on major search engines 
• Experience in utilizing CRM tools for lead generation 
• Understanding of SEO and web traffic metrics 
• Familiarity with WordPress
• Familiarity with e-commerce platforms and usage 

Other qualifications include the following: 

• Proficiency in editing and positive tone in e-mails and in written and verbal communication 
• Willing to take an idea and run with it whether it is writing a story, developing a web tool, or creating a design piece that is needed. 
• Works efficiently and is known as a self-starter. Sees what needs to be done and takes the initiative to do it 
• Creates momentum, causing things to happen; is proactive rather than reactive. 
• Executes the project/event in consideration of any time and budget constraints. 
• Develops and documents procedures to ensure repeatable systems. 
• Reflects on the broader consequences of decisions and actions to produce a meaningful impact. 
• Innovative and creative. 
• Demonstrates organized, concise thinking and communication. 
• Works well with multiple deadlines—keeps projects on track in order of priority. 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.