34 Marketing Automation Specialist Jobs in Dallas, TX
Comerica Bank is Hiring a Marketing Automation Specialist Near Dallas, TX
Marketing Automation professionals are responsible for working collaboratively with cross-functional teams, including brand, data strategy & analytics, marketing technology, compliance and risk. Marketing Automation includes leadership and development of three key pillars - channel strategy, campaign delivery, and optimization. Each pillar requires a deep understanding of marketing automation tools and technologies and how to leverage them to achieve business objectives.
- Design and implement automated marketing campaigns, e.g., awareness, lead nurturing, drip campaigns, and customer onboarding, to enhance the customer experience and drive customer retention.
- Plan, execute and monitor email marketing campaigns using Salesforce Marketing Cloud tools, including Email Studio, Automation Studio and Journey Builder.
- Create and optimize customer journey maps using Journey Builder to deliver personalized and targeted marketing messages at every stage of the customer lifecycle.
- Lead creative & copywriting process with agency partner to ensure alignment with goals and priorities.
- Work closely with cross-functional teams and resources including subject matter experts to deliver program and milestones within established timeframes.
- Implement advanced segmentation and personalization strategies to deliver highly targeted and relevant content to different customer segments.
- Utilize data analytics and customer insights to measure campaign effectiveness, identify opportunities, and optimize marketing automation workflows for continuous improvement.
- Conduct rigorous A/B testing and experimentation to refine marketing automation strategies.
- Serve as Subject Matter Expert for Email Marketing and Salesforce Marketing Cloud tools.
- Provide training and support to teams outside marketing to enable them to utilize Salesforce Marketing Cloud effectively and efficiently.
- Stay informed of industry best practices, privacy regulations (e.g., GDPR, CCPA), and email marketing guidelines to ensure compliance and adhere to ethical marketing standards.
- Bachelor's degree from an credited University in Marketing, Business, or a related field
- 5 years experience in email Marketing, Marketing Automation (Salesforce Marketing Cloud or similare automation tools) and/or Demand Generation
8:00am - 5:00pm Monday - Friday. This position offers a hybrid work model that includes onsite and remote days as determined by the manager.
Comerica is proud to be an Equal Opportunity Employer - veterans/individuals with disabilities, committed to workplace diversity.
Job Summary
Full Time
Banking
$72k-95k (estimate)
01/28/2024
05/21/2024
comericabanktower.com
DALLAS, TX
7,500 - 15,000
1973
RALPH W BABB JR
$3B - $5B
Banking
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The job skills required for Marketing Automation Specialist include Leadership, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Automation Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Automation Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Automation Specialist positions, which can be used as a reference in future career path planning. As a Marketing Automation Specialist, it can be promoted into senior positions as an Office Services Professional III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Specialist. You can explore the career advancement for a Marketing Automation Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Automation Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Automation Specialist job description and responsibilities
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
05/03/2022: Champaign, IL
Creating and managing email campaigns such as welcome messages or goodbye messages to customers who have not engaged with the company within a certain amount of time.
02/17/2022: New London, CT
Designing and implementing social media campaigns, including creating content and posting updates that are relevant to the brand or product being promoted
02/16/2022: Chattanooga, TN
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs or campaign ROI and sales growth.
05/06/2022: Baltimore, MD
Build and maintain landing pages to support acquisition and engagement marketing programs to successfully reach new and existing contacts.
04/04/2022: Sioux Falls, SD
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Automation Specialist jobs
Ultimately, marketing automation is a results-driven job. If you don’t have any marketing qualifications but can demonstrate success and experience, you might enter the field on track record alone.
03/13/2022: Paramus, NJ
You can also learn about marketing automation on the usual online learning platforms. There are dozens available, covering beginner to advanced levels, on LinkedIn Learning and Udemy.
02/17/2022: Utica, NY
Take note that the people who work in this field as Marketing Automation Specialists can look forward to a varied, challenging, and rewarding role.
03/22/2022: Huntington, NY
Be Strategic, Operational, and Tactical.
04/07/2022: Springfield, MA
Marketing Automation Specialists need to develop a wide range of marketing and technical skills and qualities.
03/23/2022: High Point, NC
Step 3: View the best colleges and universities for Marketing Automation Specialist.
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