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M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, Tampa, and Fort Myers/Naples.
Job Summary:
The primary responsibility of the Email Marketing Specialist is to drive interactions via email marketing. This includes outbound electronic marketing utilizing our CRM system. Must work closely with our divisions to execute and track the performance of our email web platform marketing campaigns. Must work collaboratively with the digital, communications, and design teams to faithfully convert marketing campaign concepts into effective email programs utilizing modern practices. This candidate should have a commitment to brand consistency, managing schedules, cross-functional team communication, testing, and thorough analysis and tracking and metrics.
Duties and responsibilities
· Ideation, creation and sending of email marketing messages.
· Minor coding in HTML, XML, CSS, SQL, to support online marketing projects and campaigns.
· Knowledge of Adobe Creative Suite.
· Utilize best practices for email marketing and increasing interactions, including CAN-SPAM compliance, effective subject lines, and knowledge of how emails render across email clients.
· Creating and maintaining email distribution lists and segments queries.
· Interact with division marketing personnel to provide detailed metrics, analysis, and recommendations for all email initiatives.
· Verify that all necessary website content is being displayed properly for pages related to email campaigns.
Full Time
Building Construction
$52k-69k (estimate)
01/13/2024
06/03/2024
mihomes.com
CHARLOTTE, NC
1,000 - 3,000
1976
Public
ROBERT SCHOTTENSTEIN
$3B - $5B
Building Construction
M/I Homes designs and builds single-family homes,condos and townhomes.
The job skills required for Email Marketing Specialist include CRM, Email Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be an Email Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Email Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Email Marketing Specialist positions, which can be used as a reference in future career path planning. As an Email Marketing Specialist, it can be promoted into senior positions as a Marketing Assistant II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Email Marketing Specialist. You can explore the career advancement for an Email Marketing Specialist below and select your interested title to get hiring information.
If you are interested in becoming an Email Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Email Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Email Marketing Specialist job description and responsibilities
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Email Marketing Specialist jobs
Learn how to use subscription and analysis tools.
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Understand how email marketing works.
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Step 3: View the best colleges and universities for Email Marketing Specialist.