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In this remote-friendly position, the Email Marketing Specialist will use their Marketing Automation and CRM experience to execute strategic workflows aimed at acquiring and retaining subscribers.
Working with Marketing Managers, they will turn marketing strategies into scalable programs and automations. The Email Marketing Specialist will offer insights and data-driven recommendations on program results.
This role reports to the marketing manager within the Health UpToDate division of Wolters Kluwer.
Responsibilities :
Support the migration of marketing efforts from Marketo to Salesforce; recreating active campaigns and emails.
Buildout of audience-specific campaign workflows within our marketing automation platforms.
Drive engagement and revenue through support in the execution and measurement of email retention programs.
Contribute to the management of list segmentation to increase engagement by sending the right message to the right user at the right time.
Partner with analytics colleagues to use data-driven analysis to better comprehend subscriber behavior and help apply changes to existing marketing campaigns.
Conduct other marketing activities as needed.
Qualifications :
Bachelor’s degree required; marketing, communications or related field preferred.
3 years of marketing specific experience (within healthcare industry preferred).
3 years proficient experience with Marketo marketing automation platform.
3 years proficient experience with Salesforce CRM (SalesCloud preferred).
Flexibility and ability to work in a fast paced, dynamic environment.
Proficient in Microsoft Office (Excel, Word).
Excellent verbal and written communication skills.
Strong analytical skills.
Highly organized and detail-oriented with outstanding follow-through.
Travel :
5-10% travel, 2-3 times per year
LI-Remote
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer / business units is an Equal Opportunity / Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Last updated : 2024-02-28
Full Time
Business Services
$49k-63k (estimate)
03/03/2024
04/10/2024
wolterskluwer.com
WICHITA, KS
15,000 - 50,000
1913
Private
BRYAN DIFFIN
$1B - $3B
Business Services
Speedtax is engaged in providing tax planning and sales management services.
The job skills required for Email marketing specialist include Marketing Communications, Microsoft Office, Analysis, CRM, Written Communication, Insight, etc. Having related job skills and expertise will give you an advantage when applying to be an Email marketing specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Email marketing specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Email marketing specialist positions, which can be used as a reference in future career path planning. As an Email marketing specialist, it can be promoted into senior positions as a Marketing Assistant II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Email marketing specialist. You can explore the career advancement for an Email marketing specialist below and select your interested title to get hiring information.
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