Direct Mail Marketing Specialist at Windstream Communications in Boise, Idaho, United States Job Description Direct Mail Marketing Specialist - ( 23003175 ) Description As a Direct Mail Marketing Specialist, you will be responsible for developing and executing the company's direct mail marketing campaigns. This includes developing and executing direct mail strategies, managing direct mail vendors, and tracking and measuring the effectiveness of direct mail campaigns. What You'll Do: Develop direct mail marketing strategies in line with overall marketing goals and objectives. Plan and execute targeted direct mail campaigns to reach specific audiences or customer segments. Identify and define target audience segments for direct mail campaigns based on customer profiles, market research, and data analysis. Collaborate with creative teams to develop compelling direct mail materials, including letters, postcards, brochures, and other promotional materials. Work closely with product or service teams to develop enticing offers, promotions, or discounts for inclusion in direct mail campaigns. Analyze campaign data, including response rates, conversion rates, and return on investment (ROI), to evaluate campaign effectiveness and make data-driven recommendations for future improvements. Develop and manage the budget for direct mail marketing campaigns, ensuring cost-effective utilization of resources. Collaborate with external vendors, such as printing companies and mailing services, to ensure timely and accurate execution of direct mail campaigns. Ensure compliance with relevant laws and regulations, such as data protection and privacy rules, in all direct mail activities. Execute A/B testing as required to continually improve performance. Manage implementation of new technologies and business processes to drive efficiency in the campaign management process. Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience. Qualifications Do You Have: Bachelor's degree in marketing, business, or a related field with 2 - 3 years of experience in direct mail marketing and campaign management. Strong analytical skills to interpret data, identify trends, and make data-driven decisions for campaign optimization.. Excellent project management skills to plan and execute multiple direct mail campaigns simultaneously, meeting deadlines and managing resources effectively. Strong written and verbal communication skills to effectively collaborate with cross-functional teams, vendors, and stakeholders. Proven leadership abilities to collaborate with others and keep projects on task. Our Benefits: Medical, Dental, Vision Insurance Plans 401K Plan Health & Flexible Savings Account Life and AD&D, Spousal Life, Child Life Insurance Plans Educational Assistance Plan Identity Theft, Legal, Auto & Home and Pet Insurance Windstream DEI&B Statement: Connecting people in a world of infinite possibilities. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. The diverse voices of our employees fuel our innovation and the inclusive, equitable culture we are building fosters belonging and empowers each one of us to create amazing customer experiences. Our Employee Resource Groups: WinVets - Veteran Employee Resource Group WOW - Women Employee Resource Group WINPRIDE - LGBTQ Employee Resource Group WBPN - Black Professional Resource Group WARG - Ability Resource Group LaFamilia -Hispanic Resource Group Starting pay range for this position is $63,500 to $81,700. Minimum Requirements: College degree and 3-5 years professional level experience with 1 year supervisory experience for supervisory roles; or 7 years professional level related experience with 1 year supervisory experience for supervisory roles; or an equivalent combination of education and professional level related experience required. Primary Location : US-New Jersey-Virtual Office NJ 1.16 Other Locations : United States Job Category : Marketing EEO Statement: : Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing. Req ID: 23003175 Employment at Windstream is subject to post offer, pre-employment drug testing. Equal Opportunity Employer including minority/female/disability/veteran; Without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status. Windstream is a drug-free workplace. To view full details and how to apply, please login or create a Job Seeker account