Vice President / Senior Vice President of Marketing

Location: Miami, FL (Relocation offered, Hybrid option available)

Role Overview:

Our client is seeking a VP/SVP of Marketing with extensive experience in building IP brands, particularly in the toy industry. The ideal candidate will have a background with leading brands like Mattel, Warner Bros, and Disney.

Key Responsibilities:

• Develop and execute marketing strategies aligned with company goals
• Drive digital and social media marketing campaigns, launches, and partnerships
• Experience in community management, engagement, and growth is important
• Identify and capitalize on new channel opportunities
• Working with the Head of Growth, Community Manager, and co-founders
• Manage a significant marketing budget

Qualifications:

• 8-10 years in brand marketing
• Proven track record in building successful IP brands
• Knowledge of conventional brand strategies and conventions/trade shows
• Startup mindset
• Experience building traditional toy brands and conventional brands
• A basic understanding of NFTs, blockchain technology, and the cryptocurrency space
• Understanding trends, pop culture, and what resonates with the broader consumer base, especially in toys and entertainment
• Understanding of business operations, strategic planning, and financial acumen
• Living, willing to travel or relocate near Miami

Compensation:

• $200,000 salary, bonuses, and benefits.
• Opportunities for career development.