Company Description
TRUEWERK, based in Denver, Colorado, is reimagining life and work in the trades by engineering the world's most technically-advanced, high-performance workwear. Today's trade professionals rely on workwear that keeps them safe, comfortable, and capable of working at their best. By innovating technical fabrics that provide unmatched performance in hot weather or layer together in cold and inclement weather, TRUEWERK is proud to support the men and women across the trades who build tomorrow. TRUEWERK services customers in the US and Canada on TRUEWERK.com and Amazon, and outfits businesses via its enterprise uniform program.
Job Description
We're looking for an up-and-coming Paid Marketing Manager or Associate Manager near Denver, CO to help shape and optimize our Advertising Channel Strategy.
This junior role involves driving impactful creative outcomes, strategically expanding channels, and leveraging customer insights to enhance paid channel efficiency. With a keen focus on insightful reporting and analytics, you'll contribute to data-driven decision-making, ensuring alignment with departmental goals.
You'll excel in comprehensive agency management, overseeing key digital platforms, and fostering collaboration with agency partners to drive continuous optimization. Your commitment to excellence will extend to meticulous budget management, delivering measurable contributions to overall marketing performance and organizational success.
This role reports to the Senior Director of Performance Marketing and works closely with the eCommerce team, Marketing team, advertising agencies, and vendors of Truewerk.
The position is based in Denver, CO with flexibility to work remotely based on business needs.
Salary Range: $75,000 - $90,000 per year base salary
What you'll do
Advertising Channel Strategy

• Develop creative briefs for paid advertisements, promotional collateral, and new channel assets.
• Explore, assess, and expand new channels, tactics, and creative methodologies to enhance the efficiency of paid channels. (Reddit, TikTok, etc.)
• Establish and sustain a continuous feedback loop for results, emphasizing the identification of drivers of effective ad creative to inform better creative outcomes and performance.

Agency Management

• Take ownership of day-to-day agency and vendor management, focusing on Television, SEM, Paid Social, Affiliates and other key digital platforms.
• Lead ongoing optimization efforts across key advertising and marketing channels in collaboration with agency partners.
• Direct and guide agency partners through monthly and quarterly planning and revenue and efficiency forecasting.
• Facilitate the seamless exchange of ad trafficking and collateral between internal teams and agency resources.

Reporting and Analytics

• Define, manage, and track monthly, quarterly, and annual advertising budgets.
• Generate insightful and actionable reports to guide agency tactics, creative insights, paid ad efficiency, and overall marketing performance.
• Measure and report on the efficacy of marketing campaigns, extracting insights and assessing alignment with departmental and organizational goals.
• Analyze customer and audience insights, devising and testing innovative targeting and creative approaches to connect with the Truewerk target customer.

Project Management, Technical Integrations

• Collaborate on technical implementation with site operations and agencies to ensure accurate and reliable ad performance measurement. (Pixel implementation, Shopify integrations, etc.)
• Collaborate closely with the CRM team to seamlessly integrate and evaluate new first-party audiences and share insights on performance
• Partner with the site operations team to implement, maintain, and audit tracking technologies, including UTM, and ensure accuracy of on-site measurement.

Qualifications
What you'll bring
Experience and Education

• 3 years in Marketing
• Proven working experience in digital marketing
• A career encompassing goal-oriented, quantitative roles in media or marketing
• Experience with both ad agency and brand side for DTC ecommerce brands preferred
• Apparel or similar softgoods or hardgoods experience a plus
• Prior experience with paid search preferred
• Experience in setting up and optimizing PPC campaigns on all major search engines

Technical Skills

• Solid knowledge of website and marketing analytics tools (Google Analytics, Google Ads, Google Merchant Center, SEMRush, Meta/TikTok)
• Demonstrable experience managing SEO/SEM, social media and/or display advertising campaigns
• Working knowledge of ad tracking pixels and ad measurement tools
• Exhibited comfort with analytics (Google sheets, Excel)
• Experience with Project Management tools preferred (Monday.com, Asana, Trello)

Key Competencies

• Demonstrated ability and comfort with project management
• A love of reporting, analytics and KPI benchmarking
• Highly organized and detail oriented
• Goal driven, analytical
• Leans into deadlines and thrives in a fast-paced environment

Work Location and Travel

• Employees in the Denver area work a hybrid schedule with some days spent in our office
• All team members should have interest and ability to occasionally visit customers, partners, and industry events
• Relocation assistance is not provided by Truewerk

Don't meet every single requirement? Studies have shown that some candidates, including women and people of color, are less likely to apply to jobs unless they meet every single qualification. At Truewerk we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience or education doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Additional Information
Why Truewerk

• 100% paid employee Health Care coverage for Colorado employees with equivalent contribution to ICHRA for employees located outside Colorado
• 100% paid employee Dental coverage and optional Vision coverage, nationwide
• Affordable coverage for dependents and domestic partners
• Optional Truewerk-funded HSA account
• Employer-paid Group Term Life and AD&D insurance
• Employer-paid Short-Term Disability coverage
• Optional Long-Term Disability Coverage
• Automatic monthly technology stipend
• Flexible Vacation Policy - and we use it!
• Yearly Bonus based on personal and company performance
• Workwear for you and discounts for friends and family
• Fun, casual, open-office environment
• Opportunities to work from home
• Flexible schedules; we honor what matters in your life
• Strong commitment to diversity, equity, and inclusion

Truewerk is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, and local laws.
Applications for this role are expected to be accepted through April 30, 2024.
Videos To Watch
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