Job Details 

About Torus

About the Role

Responsibilities

• Own content calendar and collaborate with design and media teams to regularly produce compelling content that builds awareness and encourages conversion. 
• Grow the brand through original campaigns and strategies that attract and inspire potential customers and affirm Torus’s brand attributes. 
• Own positioning and develop strategic, insight-driven go-to-market plans for new product initiatives. Develop a deep understanding of where, when, and how people want to hear about our products.
• Plan and execute product launches, including coordinating with internal teams, developing launch materials, and managing communication with external partners and customers.
• Develop and manage performance metrics for product, brand, and content initiatives and use data insights to optimize strategies and tactics.
• Conduct market and competitor research to identify trends, opportunities, and threats and use this information to inform brand and product positioning and messaging.
• Work closely with the sales team to develop sales enablement materials, such as pitch decks, product demonstrations, and training content, to help them effectively communicate the value of our solutions to prospects.
• Collaborate with cross-functional teams, including product development, sales, and engineering, to gather customer insights and product information and to align marketing efforts with business goals.
• Stay up-to-date with industry trends, emerging technologies, and best practices across marketing disciplines and renewable energy to inform strategies and ensure our company remains competitive.
• Develop and execute comprehensive content, product, and brand marketing strategies.

Experience You’ll Need 

• A minimum of five years of experience in content marketing, brand marketing, or product marketing. Experience in multiple marketing disciplines is a plus.
• Proven track record of developing and executing successful brand, product, and content marketing strategies.
• Excellent copywriting skills, with the ability to create engaging and persuasive marketing content. Experience working in a creative role is a plus.
• Ability to translate complex concepts into clear, articulate messaging.
• Strong technical knowledge, analytical problem-solving skills, and an approach to marketing decision-making informed by data.
• Ability to collaborate effectively with cross-functional teams and adapt to a fast-paced startup environment.
• Passion for renewable energy and a commitment to driving positive environmental change.

Who You Are 

• Willing to jump in and problem solve
• Comfortable working in a fast-paced environment
• Passion and knowledge of renewable energy, energy storage, grid systems

Our Perks & Benefits

• Employee Rewards Package including equity
• 401(k) Retirement Savings Plan
• Health Benefits Package: Choice between traditional PPO or HSA eligible medical plans; Dental insurance; Vision insurance
• Human-centered Paid Time Off including 10-days accrued PTO; 10-days paid company holidays; Waiting period-free 100% paid parental leave.
• Torus paid Life and AD&D Insurance with option to purchase additional coverage
• Voluntary Short- and Long-Term Disability Insurance
• Peer Recognition Program

Physical Requirements

• Constantly operates a computer and other peripheral office equipment such as a printer or mouse.
• Must report to work with the ability to use full and unimpaired skills and judgment to safely execute your job.
• Ability to communicate information so others can understand. Must be able to exchange accurate information in these situations.