Position: Performance Marketing Manager

Location: Los Angeles, CA

Our Blend

The Coffee Bean & Tea Leaf is one of the world’s largest independent and privately-owned specialty coffee and tea retailers. In 1963 we opened our very first store, and today we have over 1100 cafes in 21 countries, as well as our new Global Headquarters in Singapore.

The Coffee Bean & Tea Leaf is on aninspiring journey to become the world’s coffee and tea brand. We are united byour passion for connecting people through the daily rituals of coffee andtea—viewing every cup as an opportunity to impact someone’s day.

Our Brew Crew is a diverse team ofhard-working optimists with a passion for learning about our craft, the peoplewe serve, and the world around us. We offer the tools, the environment, and thesupport for you to make your unique contribution and grow as a person.

Passion is contagious, and we’ve got aserious case of it. If you are just aspassionate as we are, come join our Brew Crew!

Brew Crew Opportunity

Our Brew Crew is seeking a Performance Marketing Manager to increaseprofitable revenue growth of CBTL, Americas by effectively increasing brandaffinity and visits for current and prospective customers via digital channels. 

Key Responsibilities

In this role, you will create, execute, and managenon-loyalty digital campaigns including but not limited to paid digital media,website, email marketing, and organic social media. You will be responsible foranalyzing data to pull insights and inform decisions across all acquisition andretention channels for revenue growth.

• Lead paid media acquisition andretention campaigns across various channels including social, SEM, and displayto drive revenue and increase ROI by working closely with a media buyingagency, the Brand Team, and the Global Marketing Team.
• Analyze and optimize campaignperformance based on data-driven insights and strategy using quantitativeanalysis.
• Identify marketing performance issuesand pinpoint the root cause analysis with the help of analytics tools such asGoogle Analytics.
• Effectively communicate complicatedanalyses by developing easy-to-use reporting or visualization dashboards(demand funnel, marketing planning and budgeting, marketing ROI, operationalefficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metricsrequirements for performance management and optimization purposes.
• Work with creative and marketing teamsto test strategies and innovation.
• Deliver quantifiable improvements in ROIand cost per conversion (CPA) across all channels.
• Manage allnon-loyalty digital marketing activities (SEO, website, email marketing,CRM).

YourIngredients

Experience

• 5 years of previous work experience ina quantitative marketing role managing strategy and execution on social,search, or other performance-oriented channels.
• In-platform execution experience settingup campaigns in Facebook ads manager, Google Ads, and Google AdWords.
• Deep understanding of data or datamodeling and able to objectively identify insights for sharing withstakeholders.
• Exceptional analytical skills toidentify opportunities within complex data and where these can beoperationalized.
• Proven track record of building andscaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills.
• Excellent written and verbalcommunication skills.
• Strong project management skills.
• Critical thinker and creative.
• Bachelor’s degree in Marketing orrelevant field.
• Restaurant/retail experience preferred,but not required.

Skills

• Performance Marketing
• Digital Marketing
• SEM & SEO
• Paid Search
• Competitive Analysis
• Marketing
• Display Advertising
• PPC
• Marketing Automation
• Reporting

Performance& Rewards

At The Coffee Bean & TeaLeaf, we embrace a high-performance culture that rewards and encourages ourvalues of teamwork, ownership, and respect for one another.

Perks:

• Benefits: Medical, Dental, Vision, 401K, Pet, Accident, Life, Long-Term & Short-Term Disability
• Discounts on our Coffee and Tea
• Pay Range: $80,000-$100,000 annually
• Observed Holidays
• Vacation Pay
• Sick Pay

This is a hybrid position: Monday-Wednesday in our LosAngeles office and Thursday and Friday remote.

Our 'FROTH’ VALUES

We believe in the fundamental truths that guide usthrough our daily lives: 

• FRIENDLINESS- We go above and beyond in everything we do. Friendliness andcustomer-centricity is embedded in our culture.
• RESPECT- We are inclusive and honor each other’s values, opinions and diversity.
• OWNERSHIP- We take ownership and accountability for our individual, team and businessresults, every day.
• TEAMWORK- As a team, we collaborate, innovate, and leverage our diverse strengths togrow the business.
• HONESTY- We live up to the highest levels of integrity by being truthful andtransparent with each other, the business, and ourselves.

At The Coffee Bean & Tea Leaf, we are a globalcompany committed to representing the neighborhoods we serve. We welcome all toapply to our Brew Crew and we value the impact of diversity on our culture andin our work. 

International Coffee & Tea, LLC dbaThe Coffee Bean & Tea Leaf® is fully committed to Equal EmploymentOpportunity and to attracting, retaining, developing, and promoting the mostqualified employees without regard to their race, sex, gender, color, religion,sexual orientation, national origin, age, physical or mental disability,citizenship status, veteran status, genetics, or any other status protected bystate or federal law. The Coffee Bean &Tea Leaf® expressly prohibits anyform of employee harassment or discrimination on the basis of any suchprotected status.

The CoffeeBean & Tea Leaf® provides equal employment opportunities (EEO) to allemployees and applicants for employment without regard to race, sex, color,religion, gender, sexual orientation, national origin, age, disability, maritalstatus, amnesty, or status as a covered veteran in accordance with applicablefederal, state, and local laws. This policy was intended to comply, and TheCoffee Bean & Tea Leaf® so complies, with applicable state and local lawsgoverning non-discrimination in employment in every location in which theCompany has facilities. This policy applies to all terms and conditions ofemployment, including, but not limitedto, hiring, placement, promotion, termination, layoff, recall, transfers,leaves of absence, compensation, and training. We are dedicated to providing awork environment free from discrimination and harassment, and where employeesare treated with respect and dignity.