Description

About our company:

Springboard Hospitality is a premier third-party hotel management company with a 30 year history transforming lifestyle hotels, from the islands of Hawaii to the tip of Florida.

Springboard team members are a diverse mix of independent innovators, savvy storytellers, adventure-seekers, tech entrepreneurs, free-thinkers and community leaders making waves across one of the most diverse portfolios in the industry.

At every level, the Springboard team is dedicated to going Above & Beyond to deliver hotels that transform people, properties & communities. From memorable moments at the front desk, to thoughtful room touches, to inspired onsite programming, the Springboard team is committed to empowering the traveler’s journey—inviting them to experience the frequency of each hotel’s locale, pushing authentic human connection, exploration, and discovery, while also driving revenue.

Springboard values intentional culture, and whole-heartedly believes in nurturing, training, and empowering the careers of the hospitality leaders of today and tomorrow, encouraging them to travel and explore, through Springboard’s award-winning portfolio. From work life balance to career development, Springboard values and invests in the greater team, reflected in zero corporate turnover during the pandemic, well positioned for continued growth through the future.

Springboard Hospitality maintains corporate offices in Los Angeles and Honolulu, while also supporting a modern work remote culture for select positions. https://www.springboardhospitality.com/

Primary mission:

You’ll play an integral part in putting the properties first, ensuring they have the tools and resources to be as successful as possible. As the ‘marketing voice of the property,’ the Manager or Senior Manager, Field Marketing will be the main point of contact for all things marketing at a portion of our hotels ensuring marketing strategies are properly implemented, executed, and ultimately deliver on desired performance measured by clear KPIs. You’ll also have the opportunity to help us shape the future of the field marketing structure by assisting with process, workflow and efficiencies. But of course, not without the support of your partner in crime, the HQ Marketing team.

SCOPE OF WORK TEAM

• Reports to Director, Field Marketing
• Portfolio of 10 hotels
• Part of the Corporate Marketing Team
• Location: Remote

RESPONSIBILITIES

• Strategy:
  • As the voice of the property, relay challenges and opportunities to impact change. Act as a filter for new initiatives and rollout timing.
  • Develop annual marketing plans that support critical business needs and drive budgeted revenue.
• Account Management:
  • You’ll be the main point of contact for the properties and act as a conduit between the field and the HQ Marketing team.
  • Onboarding of new EC members to the marketing department
  • Ensure that property teams are set up for success with access to necessary systems, information, and reporting.
  • Coordinate and manage monthly marketing meetings with each of the properties. This includes setting agenda, compiling information such as reporting to review, recapping notes and following up on outstanding action items.
  • Champion and audit the hotel teams use of marketing systems, partners, processes, practices, and reporting tools to identify areas of vulnerability/opportunities and use the insight to recommend strategies to leverage systems more expertly.
  • Visits to property upon request/as needed.
• Execution and implementation
  • In collaboration with HQ Marketing team, oversee property-level campaigns that align to critical business needs within annual business plans
  • Manage marketing plans/calendars for each property.
  • Coordinate content collection, production, and delivery of assets with appropriate partners in creative, digital, lifestyle and social.
  • Work closely with HQ Marketing team on communication and plans to rollout tests, initiatives, and programs
  • Partner with Digital Marketing Agencies and HQ Marketing team to measure success of campaigns.
• Other duties as assigned.

Qualifications:

EXPERIENCE

• Prior Experience
  • • 7-10 years of progressive marketing experience; including producing marketing plans/campaigns that drive performance.
  • Subject Expertise
    • Minimum of three (3) years within in a regional and/or Home Office capacity in overseeing multiple hotels, properties or business units
    • Achieved a bachelor’s degree in marketing, communications or similar
    • Experience in upper-upscale, independent, boutique or lifestyle hotels (preferred)
    • Located on the West Coast or in Hawaii (preferred)
    • Hawaii destination and/or hotel marketing experience (preferred)
    • Experience with B2C and B2B marketing
    • Proficiency with digital marketing and traditional marketing
    • Strong project management experience
    • Incredibly skilled at customer and partner communications
    • Excellent written and verbal communication skills
    • Ability to prioritize effectively.
    • Accountability and resourcefulness
    • Meticulous attention to detail and organization

OTHER EXPECTATIONS:

• Abide by payroll policies, procedures and rules of conduct as stated in the Springboard Hospitality Associate Handbook.
• Demonstrate a working knowledge of all company safety and security procedures.
• Travel required: Estimated 15-20%. As needed for hotel familiarization and to meet with colleagues.
• Hours Required: Must primarily work during Springboard Hospitality business hours, Monday - Friday 8am - 5pm (PST), while understanding that the hotel business functions 24/7 and some weekend or holiday work may occasionally be required.

Benefits:

Springboard Hospitality offers an empowered working environment that encourages collaboration and flexibility. We offer a superior benefits package to employees who work 20 hours/week or more that includes:

FULL TIME BENEFITS

• Competitive Base Salary
• PTO
• Medical, Dental, Vision, Life, Pet Insurance
• 401K
• Costco Membership
• Bereavement Leave
• Management Contract Referral Program
• Education Assistance

Additional Per Position

• Employee Rates at all of Springboard Hospitality’s 35 Hotels
• Monthly Cell Phone Stipend
• Dry Cleaning Services
• Hotel Level Executive Bonus Program
• Retention Bonuses
• Lead Share Program
• Associate of the Month/Quarter & Company-wide Associate of the Year Programs
• Associate Referral Bonus Program

Springboard Hospitality Core Values:

• CONNECTED. We are plugged into people, technology and the cutting edge of culture.
• INDEPENDENT. We are free-thinkers who embrace diversity and advocate for innovation.
• COLLABORATIVE. We are collaborative and believe that the best solutions are found by working hand-in-hand.
• PERSONALIZED. We are devoted to authentic human connection, personalizing our approach to the guests and owners that we serve.
• DYNAMIC. We are analytic thought leaders who harness the power of data to maximize return on investment.

OLS Hotels & Resorts LLC dba Springboard Hospitality (Springboard) is an equal opportunity employer. Springboard provides equal employment opportunity for all associates and prohibits discrimination based on race, color, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, religious creed (including religious dress and grooming practices), marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, genetic information and characteristics, sexual orientation, gender identity or expression, military or veteran status, or any other basis protected under federal, state, or local laws. Springboard also provides reasonable accommodations for qualified applicants and employees with disabilities or medical conditions in accordance with applicable laws.

Qualifications

Qualifications:

EXPERIENCE

• Prior Experience
  • • 5-7 years of progressive marketing experience; including producing marketing plans/campaigns that drive performance.
  • Subject Expertise
    • Minimum of three (3) years within in a regional and/or Home Office capacity in overseeing multiple hotels, properties or business units
    • Achieved a bachelor’s degree in marketing, communications or similar
    • Experience in upper-upscale, independent, boutique or lifestyle hotels (preferred)
    • Experience with B2C and B2B marketing
    • Proficiency with digital marketing and traditional marketing
    • Strong project management experience
    • Incredibly skilled at customer and partner communications
    • Excellent written and verbal communication skills
    • Ability to prioritize effectively.
    • Accountability and resourcefulness
    • Meticulous attention to detail and organization

OTHER EXPECTATIONS:

• Abide by payroll policies, procedures and rules of conduct as stated in the Springboard Hospitality Associate Handbook.
• Demonstrate a working knowledge of all company safety and security procedures.
• Travel required: Estimated 15-20%. As needed for hotel familiarization and to meet with colleagues.
• Hours Required: Must primarily work during Springboard Hospitality business hours, Monday - Friday 8am - 5pm (PST), while understanding that the hotel business functions 24/7 and some weekend or holiday work may occasionally be required.

Benefits:

Springboard Hospitality offers an empowered working environment that encourages collaboration and flexibility. We offer a superior benefits package to employees who work 20 hours/week or more that includes:

Full Time Benefits

• Competitive Base Salary
• PTO
• Medical, Dental, Vision, Life, Pet Insurance
• 401K
• Costco Membership
• Bereavement Leave
• Management Contract Referral Program
• Education Assistance

Additional Per Position

• Employee Rates at all of Springboard Hospitality’s 35 Hotels
• Monthly Cell Phone Stipend
• Hotel Level Executive Bonus Program
• Retention Bonuses
• Lead Share Program
• Associate of the Month/Quarter & Company-wide Associate of the Year Programs
• Associate Referral Bonus Program

Springboard Hospitality Core Values:

• CONNECTED. We are plugged into people, technology and the cutting edge of culture.
• INDEPENDENT. We are free-thinkers who embrace diversity and advocate for innovation.
• COLLABORATIVE. We are collaborative and believe that the best solutions are found by working hand-in-hand.
• PERSONALIZED. We are devoted to authentic human connection, personalizing our approach to the guests and owners that we serve.
• DYNAMIC. We are analytic thought leaders who harness the power of data to maximize return on investment.

OLS Hotels & Resorts LLC dba Springboard Hospitality (Springboard) is an equal opportunity employer. Springboard provides equal employment opportunity for all associates and prohibits discrimination based on race, color, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, religious creed (including religious dress and grooming practices), marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, genetic information and characteristics, sexual orientation, gender identity or expression, military or veteran status, or any other basis protected under federal, state, or local laws. Springboard also provides reasonable accommodations for qualified applicants and employees with disabilities or medical conditions in accordance with applicable laws.