JOIN OUR PROHANA

Listed as one of Hawaii's Best Places to Work for over 17 years and Hawaii's Top 250 Businesses, at ProService our PROhana isn't just your co-workers, it's your community. Being a member of our PROhana means you'll be joining a team of other high performing individuals committed to and motivated by our core mission: Empowering Hawaii Employers to Succeed.

SENIOR PRODUCT MARKETING MANAGER

As a Senior Product Marketing Manager at ProService Hawaii, you will play a pivotal role to define our product marketing motion and own positioning, messaging and the value propositions that differentiate ProService. You will develop a deep understanding of the Hawaii market, our target personas, audience segments, and the competitive landscape to create positioning and messaging that will differentiate and clearly define ProService. You'll be a strategic leader within the business, collaborating with multiple cross-functional teams, such as product, sales and account management, to execute the go-to-market plans you develop.

WHAT YOU'LL DO

• Define and own positioning, value props, and differentiated messaging that demonstrates the value of what ProService offers.
• Be the subject matter expert on our market, buyer personas, and competitive landscape in order to provide insights to the leadership team and educate the Go-To-Market team.
• Build out buyer personas, customer case studies and testimonials
• Incorporate customer insights into our messaging to create demand, drive retention, and promote expansion.
• Understand the shop & buy journey and translate that to a go-to-market strategy
• Own and drive go-to-market strategy & launches with clearly defined KPI's and success metrics
• Work in collaboration with marketing team members to take a data-driven approach to testing and iterating messaging in various channels to create demand, as well as helping to define how we tell our product & service story across multiple channels (i.e. our website)
• Create enablement assets to support Marketing, Sales, and Account Management teams (e.g. pitch decks, brochures, sales sheets, demo scripts, training on how to position new features & services, launch materials etc.).
• Partner with Service on building out the packaging tiers, positioning and messaging
• Partner with Product and Account Management teams to continually improve the customer experience with ProService.

WHAT YOU'LL BRING TO THE TEAM

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 5 years of experience in product marketing, with a focus on B2B tech experience preferred.
• A professional with amazing storytelling capabilities, excelling in translating complex ideas into narratives that both the team and external audiences understand. You are an organized thinker and communicator.
• Someone who can prioritize, execute, and drive results while moving quickly and maintaining flexibility.
• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable go-to-market strategies
• Experience in defining and building effective programs and processes from the ground up.
• Proven ability to connect features, benefits, and value propositions to drive revenue and retention.
• Excellent written and verbal communication skills, with experience developing compelling marketing content for various channels and audiences.
• Ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
• Knowledge of the HR industry and PEO services is preferred but not required.

The base compensation for this position is $110,000 to $130,000 annualized depending on experience and qualifications.

WHY YOU'LL LOVE PROSERVICE

• Our PROhana. Our employees and customers consistently express the best thing about ProService is our team. See for yourself and check out our Glassdoor reviews
• A commitment to holistic well being. Generous employer contribution toward medical benefits, paid holidays
• Professional Growth & Development. We offer opportunities for continuing education and make new opportunities available internally first

At ProService, We Learn & We Play for Keeps. We hold ourselves to the highest standard and strive towards excellence. However, we know (from experience!) the road to excellence is paved with lessons learned and we give our PROhana the space to take on new challenges, to make mistakes and to learn from them!