Position Summary

The Senior Coordinator, Marketing for the Society for Maternal-Fetal Medicine is responsible for supporting the Director of Membership and Marketing in all routine marketing activities such as, the development and implementation of marketing plan and tactics designed to increase the member engagement and grown revenue (e.g., dues, products, registration). The Senior Coordinator, Marketing will also provide guidance to stakeholders within each department and must have a strong knowledge of all areas of digital and traditional marketing and be able to successfully lead, execute, and convert campaigns. Other duties include tracking membership statistics and marketing metrics, and light website maintenance.

RESPONSIBILITIES 

• Assist in development and implementation of marketing plans to support membership, meetings, online learning, publications, and other Society initiatives, in conjunction with other staff.
• Coordinates with the Director of Membership and Marketing and other staff on member communications across a variety of platforms including e-mail, text and direct mailers to build awareness among members regarding new and existing member benefits and resources to support member satisfaction and engagement efforts. 
• Researches and recommends new initiatives to increase the value of SMFM membership. 
• Work with outside vendors and graphic designers to develop branding and marketing collateral to support the Society’s initiatives.
• In collaboration with the communications staff, implement social media plan and posts.
• Create and maintain communication calendar for all member email communications.
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice.
• Update member-related web pages as necessary and provide support to the digital marketing manager.
• Other duties as assigned.

Experience and Other Requirements 

• Bachelor’s degree and 1 - 3 years of experience in a marketing role. 
• Exceptional written, oral, interpersonal and organizational skills. 
• Experience working in a professional association or similar non-profit, with knowledge of association management systems and other platforms. 
• Knowledge with MS Suite, SharePoint, Teams, Adobe, Association Management Software, Constant Contact (or similar tool), SocialPilot (or similar tool). 
• Ability to work well on your own, troubleshoot and resolve issues independently, conferring with supervisor on complex work assignments or unusual work situations. 
• Well-organized and able to prioritize inquiries and requests. 
• Strong collaborator; conducts and maintains collegial relationship with staff and members; has flexible, positive, “can-do” attitude. 
• High levels of intellectual curiosity, adaptability and emotional intelligence. 
• Critical thinker with a strong work ethic, high level of attention to detail and ability to multi-task. 

Additional Job Requirements: 

• Ability to work effectively in a remote small staff environment.
• Ability to travel to up to four meetings per year or as needed and occasional flexibility with work hours.