Top 3 Skills:

Digital creative/advertising

project mgmt. skills

cross-functional collaboration

Summary:

The main function of a marketing manager is tlead the research market conditions in local, regional, or national areas tdetermine potential sales of a product or service.

A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities:

Communications & Product Launch:

Develop an overall lineup messaging hierarchy (strategy and copy) for assigned product category(s) in conjunction with key stakeholders.

Responsible for communications guides, specification sheets and other materials tbe shared internally and externally.

Prepare, execute, and track product launch materials.

Work with legal, Brand and key stakeholders on approvals, as appropriate.

Briefs:

Work with the team tdevelop insight-based and thorough creative briefs for agency partners tinitiate projects.

Project Management:

Communicate and align expectations cross-functionally.

Manage internal stakeholders and agency timelines along with the deliverable’s schedules; Effective leadership and project management on projects.

Integrate creative insights and feedback that lead teffective campaigns

Retail In-store Shopper Experiences:

Responsible for the experience of the brand/ category(s) in retail stores.

Co-Develops the in-store shopper experience plan in conjunction with Sr. Manager and executes it.

Develop POP and graphics materials for retail displays and oversee production/distribution.

Retail Online Shopper Experiences:

Responsible for the experience of the brand/ category(s) assigned on retailer websites.

Localize HQ content and or creates new assets for Product Pages as needed.

Develop and or localize online branded experience content for cross retailer use.

Develop online ads and other assets timprove brand discoverability within retailer websites.

Promotions:

Develop promotional toolkits in conjunction with cross-functional teams. Provides communicational materials and assets for retailers texecute programs. Develop and track KPIs.

Budget:

Responsible for assigned budget, managing the procurement process and ensuring that all vendor payments are secured.

Ad Hoc Projects:

Secure insights, develop strategies and execute ad hoc projects as assigned.

Performance standards:

Attainment of goals and KPIs aligned with management.

Results from field sales surveys on the effectiveness of materials.

Timely execution of projects.

Number of rounds of revisions with agencies as determined by project.

Skills And Experience

5-8 years of experience in marketing, brief writing and working with agencies tdevelop insight-informed creative, 3 years in digital marketing, advertising, or related field. Retail marketing experience a plus, but not required.

Strong cross-functional collaboration skills; proven ability tlead initiatives across teams.

Superior project management skills, including the ability tprepare written plans and schedules, identify objectives, coordinate and direct project teams and manage budgets.

High level of confidence, integrity and enthusiasm that fits a fast-paced, energetic, and proactive organization.

Work independently and actively in a team environment tachieve business objectives and personal and team goals and complete assignments within established time frames and specifications.

Excellent communication and presentation skills, with high attention tdetail. Must possess the ability tarticulate clearly and effectively over the phone and through email.

Excellent PowerPoint and Excel skills are critical in this role

Job Type: Contract

Pay: $49.00 - $55.00 per hour

Schedule:

• 8 hour shift
• Day shift

Experience:

• Marketing: 8 years (Required)

Ability to Commute:

• Ridgefield Park, NJ 07660 (Preferred)

Ability to Relocate:

• Ridgefield Park, NJ 07660: Relocate before starting work (Preferred)

Work Location: In person