• Job Title: Marketing Manager – SEO
• Job Type: Regular Full-Time, Hourly
• BA in Marketing or related field with 10 yrs of experience, 5-7 yrs in eCommerce or Digital Marketing

Location

• Ridgefield Park, NJ
• Hybrid: M-THUR Onsite, Friday Remote

Benefits

• Medical Insurance (Health, Dental & Vision)
• 401(k) with Company Match
• Paid Time Off
• H1B/Green Card Sponsorship for qualified employee
• Hands-on experience at global industry leader Samsung
• Opportunities for career advancement

Pay rate:

$65/hr

Top Skills

• Digital Marketing analytics
• SEO
• Project Management

Position Summary

The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Responsibilities

• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Skills

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Expert ability to work independently and manage one's time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.
• Expert knowledge of principles and methods for showing, promoting, and selling products or services.
• Expert ability to develop marketing and pricing strategy.
• Expert knowledge of media production, communication and dissemination techniques and methods.

Education/Experience

• Bachelor's degree in marketing or equivalent training required.
• Experience Leading a team of analysts
• 10 years related experience required.

KEY RESPONSIBILITIES/REQUIREMENTS

Primary Responsibilities:

• Overall accountable for driving landing optimization recommendations, build linking strategies, analytics and content strategy
• Manage day-to-day SEO communications roadmap and execution across all Home Entertainment categories.
• Coordinate inputs from Corporate Marketing and Headquarters and prioritize within HE’s existing roadmap
• QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking
• Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations
• Understand key product reason to buy and features between models
• Partner with agency and digital / s.com team to provide roadmap recommendations to drive traffic to the site
• Manage agency outputs for SEO including ensuring content aligns to brief, is measurable and actioned in a timely manner
• Partner with Digital team members to understand workstreams for S.COM, social, PR and paid media to ensure cohesive messaging and best landing experiences for email communications.
• Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners
• Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions
• Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape

Required Skills:

• Effective analytical, critical thinking and quantitative problem solving abilities
• Self-starter with desire to learn and contribute
• Great collaborator and strong communication skills
• Planning & organization to manage multiple campaigns and work streams at one time
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
• Knowledge of SEO principals and best practices as well as basic understanding of SEM rush, JIRA/Confluence and other SEO management systems
• High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)

Required Experience:

• 5-7 years experience within eCommerce or Digital Marketing
• Experience using SEO systems to analyze results: SEM rush, BrightEdge, AdobeAnalytics
• Fundamental understanding of SEO functionality to drive optimal results
• Must have strong skills in strategy, planning, marketing and project management
• Keep abreast of best practices and new tools to ensure maximum productivity

Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX/UI design, and many more!

Our vision is ‘We Want to See You Grow’ to become the industry leader for both employee and company.

For more information about JND, please visit www.jndsolutions.com

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