Are you ready to revolutionize the way the world sees brands? We're seeking a visionary Marketing Manager to lead our dynamic team into the future of consumer engagement. If you're passionate about crafting unforgettable campaigns, driving growth, and shaping the narrative of cutting-edge products, then this is your chance to make an impact with a winning team.

The Marketing Manager reports directly to the Director of Marketing.

Position Summary/General Description:

A Marketing Manager provides general overall responsibility for advertising and public relations programs,

including management of programs and projects with internal casino departments and working closely with

special projects assignments with ad agencies, marketing staff, and media.

Expectations:

• Adhere to Laguna Development Corporation (LDC) Core Values, Policies & Procedures.
• Act as a role model within and outside the casino.
• Maintain a positive and respectful attitude toward customers and co-workers.
• Consistently reports to work on time prepared to perform duties of position

Essential Duties & Responsibilities:

• Assist in the development and execution of the company’s advertising campaigns to promote

awareness and build business.

• Manage the creation of all advertising, collateral materials and in-house audio/video through the

use of internal audio/video technicians and on special projects as assigned with an outside

advertising agency. outside advertising agency and internal audio/video technicians.

• Develop and manage the distribution of press releases, fact sheets, and communication pieces for

Route 66, and Travel Centers for distribution to the media and employees.

• Meet departmental financial objectives by forecasting requirements, preparing an annual budget,

scheduling expenditures, analyzing variances, and initiating corrective actions.

• Work closely with Interactive Media Department on developing and maintains all online

communications on lagunadevcorp.com, rt66casino.com, email and social media. Develops and

maintains all online communications on lagunadevcorp.com, rt66casino.com, email and social

media.

• Manage the production, printing and distribution of advertising materials.
• Manage and evaluate internal procedures and working closely with the Marketing Director in

regards to selected special assignments and projects with outside ad agencies and manage the best

use of agency resources.

• Review and approve, with the Director of Marketing, television, radio and print advertising prior to

release.

January 2020

• Research data, create ideas and write press releases to generate media interest in products and

services.

• Develop and implement the regularly scheduled release of media and community announcements to

focus positive attention on the company, our products and services.

• At all times maintain a courteous, positive and professional working relationship with all LDC

personnel and the general public (e.g., coworkers, clients and vendors) while exercising tact,

courtesy and initiative in handling day to day operational issues.

• Work under pressure; maintain regular and punctual attendance including working odd or unusual

hours, holidays or weekends.

• Maintain creativity, flexibility, and work under pressure.
• Maintain strong organizational and communication skills, written and verbal, and time management

and planning.

• Make analytical and professional decisions confidently an accurately.
• Build relationships and loyalty with guests through sincere and meaningful interactions (e.g., learn

guests’ names and preferences; connect with them individually and professionally; smile; make eye

contact and verbally greet guests from arrival to the property through departure; and provide

friendly and fast beverage service to guests).

• Be a team player (e.g., work toward team goals and foster a collaborative and positive work

environment; put the team first; assist coworkers; treat all coworkers with kindness, courtesy and

respect; never engage in negativity; maintain openness to coaching, learning and improving;

receptive to change and willingness to embrace challenges with team-spirit).

• Develop a thorough knowledge of services, amenities, surroundings, providing accurate

directions and information for guest inquiries about promotions and special events.

• Perform additional duties and responsibilities as necessary or assigned.

Education & Experience:

• Bachelor’s Degree preferable in Marketing or Advertising required; professional

designation strongly preferred; minimum of three (3) years relevant work experience, and

annually attend MDLS. Any combination of education, professional certification or

previous work experience (of not less than eight (8) years) that demonstrates the ability to

perform the essential duties of the position will be considered.

• High level of experience and knowledge of budget planning and analysis.
• Experience in working with advertising agency and public relations firm or staff required.

Licensing & Certification:

• None.

Computer Equipment, Software, Machinery:

• Proficient in basic computer skills (e.g., Word, Excel, PowerPoint, Outlook).
• Experience with Super Playmate, Kronos and Paramount.
• Other software.

Essential Physical Requirements:

• The job requires the ability to hear, sit, talk, repetitive use of hands and vision 51-100% of the time.

January 2020

Essential Mental Demands:

• Requires the ability to solve problems, organize, plan, make decisions, interpret data, read and write

51-100% of the time.

Supervisory Responsibilities:

• Requires the ability to hire, promote, compensate, train, discipline, terminate, schedule, apportion

work, direct, appraise, measure performance and plan budgets.

Work Environment (inside/outside):

• The job is performed primarily indoors in an administrative setting.

Other Requirements:

• Obtain and maintain a gaming license through the Pueblo of Laguna’s Gaming Control Board and

must provide/maintain a valid New Mexico drivers’ license.

• Must pass a pre-employment alcohol/drug screening.