Responsibilities:Create and implement a digital content strategy in partnership with the Vice President of Public Affairs that promotes content across all digital channels and grows our audience and impact. Supervise a team and support the development of Marketing & Communications professionals, including our Marketing & Communications Manager, Social Media Manager, and Marketing & Communications Coordinator. Serve as primary liaison between the Marketing & Communications team and various programmatic teams, providing thought partnership to help achieve their goals and consistent, highly accountable service to ensure smooth collaboration and intra-team communications. Oversee IA’s current and future web presence. Build the content dissemination strategy grounded in data-led decisions on social media, email, syndication, web, public affairs to grow IA’s audience. Translate and promote IA’s programmatic resources on leadership into content that engages and reaches a national audience. Work with the Vice President of Public Affairs and Chief Strategy Officer to promote our Founder & President across all digital channels. Support creative development and brand management by helping to craft communications, advertisements, and media experiences that advance the IA mission/vision, and strategically position the organization. Build and manage a budget for digital marketing initiatives. Audit, enhance and manage SEO and SEM to support advertising, social, and website, including recommending and updating website sections to support organizational priorities, as appropriate. Work closely with the Marketing & Communications team to ensure all social and web content is keyword optimized to elevate visibility and searchability across platforms. Develop and delegate effective paid media strategies to drive lead generation efforts, including placing ads and/or retargeting ads, executing campaigns, evaluating results, optimizing Google Ads & Google Grant, and implementing A/B ad testing. Analyze results for all lead generation activities, awareness-building campaigns, donor engagement and conversion efforts. Identify and plan approaches to engage segments and leads, optimize engagement and donor conversion across the web and digital channels, including web content, landing pages, online forms, etc. Develop and direct the implementation of email strategy including automated email journeys utilizing Salesforce with Salesforce email marketing software, specifically Pardot. Make data-driven decisions about adjustments and new strategies as needed to continually optimize campaigns and initiatives. Stay up-to-date on new digital media technologies, their capabilities, and best practices.