Position Summary
The Universityof Illinois Chicago (UIC) School of Public Health (SPH) is seeking adynamic and innovative professional to fill the role of Director of Marketingand Communications. This position providesleadership and oversight for the development, implementation, and evaluation ofa strategic communications, marketing, and public relations program that willstrengthen the reputation, brand, and identity of the SPH in the state, region,and nation among its constituents. Potential targets for the communications andmarketing activities include current and prospective students, faculty, staff,external partners, and the general public. This includes creating communicationtools, mechanisms and strategies to enhance and increase student and faculty recruitmentand public relations. Work closely with international, national, regional andlocal media, as well as campus and university Marketing and Public Relationsstaff to promote the School of Public Health's strengths in teaching, research,clinical practice, public service and economic development, while ensuring thatprivacy and disclosure laws affecting stakeholders are followed.

Duties & Responsibilities

• Formulate and develop a comprehensive marketing and communications strategy and plan, providing ongoing, consistent and coordinated communications support for recruitment and public relations.
• Work with the Marketing Associate to generate and oversee the SPH website and social media content, identifying strategies and best practices for increasing traffic and engaging targeted audiences.
• Coordinate, create, write and edit publications, web, social media and multimedia content, and marketing materials for student and faculty recruitment.
• Ensure quality and consistency of messages and appearance through a variety of channels including: e-communications, web strategies, social media and student and faculty recruitment materials.
• Oversee the development and distribution of the School’s premier annual print and electronic publication, Healthviews.
• Responsible for publicity and public relations to build brand recognition and increase student enrollment, and general public recognition and good will. Develop and coordinate principal media strategy and tactics.
• Review and analyze SEO and Google Analytics data to inform marketing strategy and present and distribute reports upon request.
• Develop new ideas and initiatives to recognize and promote the work of UIC SPH faculty, students and staff.
• Serve as the primary source of information on college accomplishments, awards and research activities. Identify and publicize events or activities that are newsworthy to key audiences, including current and prospective students, Illinois citizens, elected officials, visitors and international and national public health colleagues.
• Develop and maintain media relations. Work with campus units and researchers in planning news coverage of events so that external and internal publicity goals can be met. Host press conferences for events that require media coverage. Conduct and/or coordinate media training for SPH leadership and faculty.
• Research and publicize news supporting the SPH’s mission and teaching, research and practice objectives.
• Establish and maintain ongoing relationships with local, national, and international public health communication outlets, as well as faculty, staff, students, alumni, and partners to identify and execute opportunities for reputation building.
• Serve as spokesperson for the SPH in collaboration with the Office of the Dean and the University's Office of University Communications.
• Serve as the college liaison with the Offices of Strategic Marketing and Communications and University Communications to ensure the coordination and consistency of messaging and content.
• Research advertising placement and rates and coordinate/create content. Research, coordinate and purchase web and media monitoring, research, and distribution services.
• Coordinate with city and county local health departments on major communication projects related to respective health atlases.
• Oversee and coordinate the relationships between the college and freelance and/or contractual writers, designers, photographers and other vendors as appropriate.
• Develop, implement, and regularly communicate clear policies, procedures, channels and best practices for disseminating content and executing marketing strategy.
• Perform other related duties and participate in special projects as assigned.