WHY WE’RE LOOKING FOR YOU: 

Retool is the fast way to build internal tools. Thousands of companies—like Brex, DoorDash, and Pinterest—use Retool to build custom apps that help them manage drivers, approve loans, and run any process that gets business done. We’ve grown exponentially each year since being founded, but need help reaching millions more developers. That’s where you come in.

As the performance marketing manager at Retool you’ll create and execute our paid ads marketing strategy, build campaigns to accelerate our pipeline, and scale marketing channels while promoting our product and content efforts. We’re a fast-paced startup with plenty of room to experiment and create immediate impact from your work. You’ll get to wear different hats and work across many teams at Retool. 

You’ll own, plan, execute and manage all performance marketing initiatives at Retool, including but not limited to paid ads and programmatic advertising. You will play a key role driving Retool’s continued growth and success on all online ads channels. Success in this role will require deep experience in performance marketing, a drive for continuous improvement, and desire to drive real value to Retool’s customers and prospects.

No two days will be the same. As part of a rapidly scaling team you will have the opportunity to assist in various other areas of demand generation and growth.

WHO YOU'LL WORK WITH:

You’ll be working with almost every Retool, but will most often be partnering with marketers, designers, finance, and go-to-market teams to execute on marketing campaigns at scale. We really like spending time with each other in person and believe in the power of in-person collaboration, creativity, and connection so we have returned in a hybrid capacity to our New York offices 3 days a week. 

IN THIS ROLE, YOU WILL:

• Build, scale, and optimize online paid ads channels like Google Ads, Bing Ads, LinkedIn Ads, Meta Ads
• Recommend, strategise and incorporate additional paid ads platform from to further Retool’s online acquisition strategy
• Run experiments to improve success metrics across programs and campaigns
• Create campaigns targeting every stage of the demand funnel to accelerate pipeline generation
• Evaluate and track key success metrics across all paid advertisement channels (e.g., performance, ROI, etc.), and provide recommendations on budget distribution across different channels, campaigns and tactics
• Work closely with the organic growth team to balance spend and impact through the paid advertisement channels
• Keep the programs and campaigns efficient and build streamlined reporting processes to communicate our impact with the right stakeholders

THE SKILLSET YOU'LL BRING:

• 5 years of performance marketing experience with a B2B or developer tools startup
• 3 years experience managing LinkedIn Ads, Google Ads, Meta Ads and Bing Ads
• 2 years experience managing programmatic ads
• Experience with regional platforms like Xing, Naver, Baidu, etc. is highly desired 
• Experience working with the BDR and Sales team to ensure alignment of goals and establish SLAs on handoffs
• Experience measuring, analyzing, and reporting performance of programs and campaigns and developing optimization strategies
• Familiarity with Salesforce and Hubspot (or other similar CRM and marketing automation tools)
• Excellent communication and presentation skills
• Strong project management skills, with an ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines
• Strong ownership mindset to do whatever is needed to deliver the best marketing to our customers