KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to 4 brick & mortar locations, 12 “Tiny House” concept stores, and a robust e-commerce business the brand is also available at many notable independent and major retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and Shopbop. KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, Adam Huber, among others.

As the business grows, we are seeking smart, creative, and experienced individuals to join our talented team! Key attributes and qualities we are looking for in candidates for all open roles include an entrepreneurial spirit, innovative and solution-oriented, adaptable and resilient, best-practices methodology, team-oriented with a lean-in attitude, highest standards for execution, and a high level of accountability.

KREWE is looking for a Performance Marketing Manager - Paid Media to manage all aspects of performance and growth marketing, focused on scalable revenue-driving and customer growth strategies through direct response from all digital paid media channels. The manager will plan, execute and optimize all paid media tactics and budgets, at monthly/weekly/daily levels, in order to exceed e-retail targets. The right candidate will have the experience and ability to balance their analytical and tactical skill with creative and brand storytelling. This role will be integral in building the foundation for performance marketing and driving continued, scalable growth for the business overall. 

This role is based at KREWE’s NYC-HQ and will report to the Senior Director of E-commerce. 

Key Responsibilities:

• Manage paid media marketing in-house with a focus on customer acquisition & conversion for the e-retail business (.com & social), through the following channels: META, Google, Bing, Snapchat, Tik Tok, and other paid media opportunities as presented
• Develop, recommend, and execute all paid media campaigns & programs to drive sales, brand awareness, and overall customer interaction across a variety of devices and touch points.
• Analyze key KPIs on an ongoing basis to prioritize and drive optimizations and ensure campaigns are maximizing performance and hitting goals
• Work with analytic and finance teams to optimize paid media campaign budget and strategy

• Collaborate with our in-person channel to deliver paid media solutions for offline store traffic, events, sample sale appointments and awareness in new markets
• Partner with the brand, & creative teams to produce creative collateral that is innovative and personalized
• Collaborate with the CRM, organic social, and influencer marketing stakeholders to plan and execute compelling and cost effective digital media campaigns that align with the full brand marketing calendar

• Manage continuous testing pipeline and learn to improve creative, messaging, landing pages, audience targeting, budget optimization etc. across all paid media platforms
• Gather insights from search and social volume and trends to inform performance marketing strategy. Identify potential whitespaces and opportunities, as well as competitive threats
• Consistent review of channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement; including opportunities for additional paid media outlets and platforms

Qualifications:

• 4-5 years of related D2C digital marketing experience with evidence of managing a successful paid media P Budget, tactics mix, and measurement.
• Direct experience in paid search, paid social, display, video, etc. at industry-leading brands/companies – eCommerce, retail, and/or DTC preferred
• Strong working knowledge and proficiency in Meta Business Suite, Google AdWords, Microsoft Ads, GTM, Google Analytics, TikTok, Pinterest, Snapchat. Experience with streaming video ad management platforms (Hulu, ConnectedTV etc) is a plus!
• Able to balance both creative and analytical thinking while being customer-focused in a way that aligns with our brand voice.
• Strong data analytics and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner; experience creating dashboards and reports.
• Entrepreneurial mindset and goal-oriented (self-directed, proactive, and able to define and execute projects independently)
• Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
• Strong sense of accountability, self-drive, and the ability to function independently while also being a strong team player and cross-functional partner.

Benefits and Perks:

• We offer competitive salaries commensurate with experience; the range for this position is $95,000 - $105,000.
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage 
• FSA Plan & HSA Program 
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave 
• Quarterly Cultural Spend
• Ongoing Training & Development, an Educational Allowance
• 10 paid holidays & Paid Time Off accrual
• KREWE employee frame discount (of course!)

Diversity & Inclusion:

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.

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