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As our Manager of Recruitment Marketing, you will be responsible for building and executing Pye-Barker’s Employer Brand strategy; giving it a strong, distinctive, and consistent voice to help recruit trained and certified technicians for our fire suppression and safety divisions for our 200 branches nationwide.

Essential Duties & Responsibilities:

• Passion for storytelling, and creative copywriting skills to craft high-quality marketing, social, web copy and content.

• Must tailor recruitment marketing strategies to appeal to local markets and specific job segments.

• Responsible for developing campaigns that communicate the authentic employee experience to attract high demand service-trained individuals who will thrive here.

• Recommend innovative campaigns to advance our employer brand footprint.

• Lead campaigns to influence how we are perceived as an employer, building and implementing marketing strategies (both messaging and creative), and implementing programs in various internal and external channels.

• Activate our Employee Value Proposition (EVP), internally and externally, and create and execute our Employer Brand strategy, positioning Pye-Barker as the employer of choice in the life safety industry.

• Build and facilitate the production of content (written, visual & video) that helps us achieve our employer brand, talent acquisition goals.

• Design opportunities for all employees to promote Pye-Barker as the employer of choice. This includes building engagement so that employees participate in the promotion opportunities.

• Develop editorial calendar and campaigns that support Pye-Barker’s voice and presence across multiple channels, including Pye-Barker’s careers website, digital platforms (LinkedIn, Glassdoor, etc.) and social platforms.

• Partner with Recruiting leaders and field stakeholders across the organization to understand their hiring challenges, strategizing on a marketing plan and bringing it to life.

• Manage recruitment vendor partnerships, including planning and aligning strategies, resources, and budgets.

• Spearhead designing of metrics for all social and brand efforts to test for effectiveness and ROI.

Education/Qualification:

• Bachelor’s degree in Marketing, Communication or Journalism.

• 3 -5 years hands-on experience in social/content marketing, employer branding or recruiting fields.

• 3 years of experience in Recruitment Marketing preferred.

• 2 years of project management experience.

• Must have prior experience in demand generation/marketing campaigns.

• Must have a portfolio that demonstrates your success as a strategic thinker with strong marketing, advertising, and employer brand experience.

• Ability to lead without authority and manage multiple projects/deadlines.

• Must be highly collaborative in your approach and willing to partner effectively with many different internal and external stakeholders, including the Recruiting team and site managers.

• Must have an entrepreneurial mindset and be a self-starter willing to create campaigns from the ground up and take data-driven risks.

• Must have the ability to brainstorm as well as carry out these projects/ideas.

• Ability to make independent judgments as well as take direction from others.

• Must have experience managing pipeline generation and ROI analysis.

• Must understand social media best practices and the nuances of channels (like Twitter, Instagram, LinkedIn, etc.).

• Must be a strong communicator, extremely organized, dependable and a stickler for details.

• Experience with tools like, Sprout Social (social media scheduling), Adobe Illustrator and Canva (graphic creation).

• Display of integrity and professional behavior consistent with Company values and mission.

Other Duties:

• Adheres to the Code of Conduct, Confidentiality Agreement, and Company Safety Policy.

• Performs other duties as assigned.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

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Benefits and Perks:

• Excellent pay

• Medical, dental, vision

• Company paid life insurance

• Company paid short term disability

• 401K with employer match

• Paid vacation and company holidays

• Company vehicle (if job applicable)

Pye Barker Fire and Safety is an Equal Opportunity Employer