Description

Job Title:

Associate Product Marketing Manager

Reports To:

Vice President of Marketing

Location:

Irvine, CA (Hybrid)

Job Overview

As the Associate Product Marketing Manager, you will play a pivotal role in supporting the global marketing and product management team in delivering an industry-leading product portfolio that exceeds customer expectations and drives business growth. This role will manage a specific product portfolio and will own all product marketing elements related to that portfolio (from product concept through launch and subsequent long-term portfolio management). Market Management is a foundational and central function with key stakeholder relationships across the organization.

Requirements

Key Responsibilities and Duties

• Supporting Sales revenue in assigned portfolio.
• Product Marketing Leader for the assigned portfolio to include pipeline planning, global product launch planning and execution, message development (positioning and differentiation), sales tool & collateral development, advertising strategy and creative execution, social media programs, DTP Marketing, promotional planning, etc.
• Collaborate with sales or marketing representatives to fully understand product and communication needs.
• Conduct market research to identify customer pain points, trends, and opportunities.
• Analyze competitors and industry best practices to inform product strategy.
• Collaborate with stakeholders to gather and document product requirements and user stories.
• Assist in defining product features and functionality.
• Assist in creating and maintaining the product roadmap, ensuring alignment with company goals and customer feedback.
• Help prioritize features and enhancements based on business impact.
• Facilitate communication and ensure everyone is aligned on project goals.
• Monitor key performance indicators (KPIs) and user analytics to assess product performance.
• Assist in data analysis to identify trends and opportunities for product enhancements.
• Create and maintain product documentation, including user guides and release notes.
• Ensure that documentation is up-to-date and accessible to relevant stakeholders.
• Annual planning processes and deliverables for successful campaigns globally and locally.
• Portfolio management (NPI, pricing, sustain, genealogy assignment, retire, etc.)
• Traditional 4P’s supporting Sales and products.
• Understand and represent market needs, market drivers, competitive activity, and customers in order to develop appropriate strategy.
• Develop events and promotional strategies in addition to market access strategies.
• Perform other duties as assigned.

Required Skills/Abilities

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work effectively in cross-functional teams.
• Eagerness to learn and adapt in a fast-paced environment.
• Detail-oriented with strong organizational skills.

Education and Experience

• Bachelor's degree in business, marketing, or a related field (Master's degree a plus).
• Two years experience in marketing product management is required.
• Global Marketing experience preferred.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Occasional lifting and carrying of light to moderate objects.
• Willing to travel up to 25% of the time.