141 Customer Marketing Manager Jobs in Minneapolis, MN
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Perforce Software is Hiring a Customer Marketing Manager Near Minneapolis, MN
- Develop and execute customer lifecycle strategies and programs that build rapport with customers to increase customer satisfaction, retention, and drive revenue across active, passive, and churned customers via renewals, referrals, and cross-sell and upsell opportunities.
- Leverage customer insights and lifecycle data to develop messaging and campaign strategies.
- Proactively collaborate with the Community Team to identify opportunities to develop messaging/campaigns that are relevant to the Puppet Community
- Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshop, annual conferences, awards programs, onboarding, and ongoing nurture campaigns.
- Ensure continued education and success throughout the customer relationship lifecycle.
- Identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
- Help marketing and sales meet business objectives through customer advocacy initiatives.
- Partner with Marketing Operations to define KPIs and reporting dashboards to measure success.
- Compose and send customer communications. (product releases, launches, customer newsletter, etc.)
- Manage and maintain engagement and advocacy programs; continually recruit new customer advocates.
- Manage a library of up-to-date customer success stories, testimonials, and referrals.
- Manage customer satisfaction surveys and customer review programs.
- Manage customer lifecycle nurture program and work with marketing operations to implement.
- Partner with Marketing & Subject Matter Experts to develop customer-focused campaigns that drive customer maturity to support customer retention and expansion.
- Create special marketing content and campaigns to help at-risk customers with training.
- Target customers for upsell, cross-sell, and advocacy opportunities.
- A/B Test and optimize campaigns and develop reporting to share learnings.
- Consistently report/recap customer campaign results and key takeaways.
- Passion for serving and understanding customers.
- Experience building community-led growth.
- Interpersonal skills to nurture customer relationships and work with cross-functional teams.
- Creative marketing and communication skills to engage and motivate customers.
- Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts.
- Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience.
- Technical knowledge of the latest digital marketing tools and channels.
- Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy.
- Ability to project manage campaigns and initiatives from beginning to end.
- Ability to work in a fast-paced environment and be adaptable to changing priorities to align with the needs of the business.
- Familiarity with B2B marketing, lead generation, and sales processes.
- Software/Technology industry experience preferred.
Job Summary
Full Time
IT Outsourcing & Consulting
$97k-126k (estimate)
12/31/2023
04/02/2024
perforce.com
MINNEAPOLIS, MN
500 - 1,000
1995
MARK TIES
$50M - $200M
IT Outsourcing & Consulting
Related Companies
The job skills required for Customer Marketing Manager include Product Marketing, Initiative, Digital Marketing, B2B, Collaboration, Sales and Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Customer Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Customer Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Customer Marketing Manager positions, which can be used as a reference in future career path planning. As a Customer Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Customer Marketing Manager. You can explore the career advancement for a Customer Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Customer Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Customer Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Customer Marketing Manager job description and responsibilities
Delivering an exceptional customer experience using various customer success and customer relationship management techniques.
05/07/2022: Chico, CA
Analyze performance of all marketing and non-marketing programs for customers.
04/21/2022: Rockford, IL
Manage various program operations and ensure compliance to marketing budget and schedule.
02/20/2022: Reading, PA
Analyze marketing campaigns on monthly basis and prepare reports for stakeholders.
03/19/2022: Raleigh, NC
Designing, managing, and evaluating marketing campaigns.
02/27/2022: Phoenix, AZ
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Customer Marketing Manager jobs
Need to stay up-to-date with the latest technology, tools and marketing platforms.
05/02/2022: Mesa, AZ
Pursue an MBA for Advancement (Optional).
03/11/2022: Wilmington, DE
Earn a certification or certificate.
03/22/2022: Nashville, TN
Familiarity with B2B marketing, lead generation and sales processes.
04/22/2022: Reno, NV
Proven track record of understanding customer needs and decision-making process.
04/10/2022: Newark, NJ
Step 3: View the best colleges and universities for Customer Marketing Manager.
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